NEP The Netherlands, part of the NEP worldwide network, recently launched Cloud Production, a revolutionary, comprehensive IP-based video production platform. In November 2015, the TV show Carlo’s TV CafÊ was broadcasted on RTL4, the leading Dutch commercial TV channel, using remotecontrolled Cloud Production. This was the first live broadcast ever to be televised using the technology. Soon other shows followed and at this time, almost all major Dutch commercial and public broadcasters are making use of the Cloud Production Platform. NEP The Netherlands built its directing, audio and shading suites at the Media Park in Hilversum, The Netherlands, for this purpose.
CHALLENGES Nowadays, the media landscape has been defined by mergers, reduces production budgets, new collaborations and changing viewer behavior. Broadcasters and producers face a challenge to maintain, and raise, the quality of their productions with pressure on budgets. The current production process required committing complete studios and production teams exclusively to a single project, even when they often utilize only a small percentage of the production TMBi - 62
capacity of the team, technology and equipment. For many productions significant budget allocations are made for complicated logistics, setting up and deconstructing sets, and parking costs. Besides this, The Netherlands is a small county, but the audience is
used to a lot of U.S. and U.K. content and they compare the quality of locally created content, which is produced on about 10 percent of the budget, to that programming. Dutch broadcasters and media companies has always had to find ways to produce and create very high-quality content in very different ways. While many media