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Male elegance Louie 21 offers an eco-friendly and ethical personal care range for the health-andbeauty conscious man. Made in France, the products are respectful of the skin and the planet—the brand is committed to the “1% for the Planet” scheme. Louie 21 was awarded the H. Pierantoni Innovation Prize for 2019. By Apolline Chaize

What men want Most men today have a deep-rooted desire to “age well”. The skincare range offered by Louie 21 promises tighter, brighter and more toned skin. Visible results that allow men to feel and look good. According to Sophie and Jean-François Lemetayer—the founders of Louie 21—“men have understood that taking care of themselves brings balance and harmony.”

Bespoke exfoliating treatment Men lead busy lives where time flies. With its elegant packaging, the Soin Complet 3/1 Louie 21, moisturizes, soothes and fights the signs of aging in one product. This light emulsion contains plankton, an energizing extract “that is more effective in helping the skin fight against environmental oxidative stress”. This soothing product, composed of eleven


active ingredients, has a 3-in-1 effect: after-shave lotion, moisturizer and anti-aging cream. The lotion comes in a 50-ml format, perfectly adapted to the needs of active men on the go.

The complete plankton range Featured in the Louie 21 expert skincare range is the Enzyme Facial Scrub: a grain-

free exfoliant that delicately removes impurities and unclogs pores. Frequently irritated by shaving, men’s skin needs a scrub that minimizes sensitivity. Simply apply the scrub, wait and rinse.

A fresh new look Louie 21 completes its range with the Gel Frais Anti-Fatigue

Paupières. This eyelid gel has been designed “to rejuvenate the contours of the eye in minutes.” The revitalizing feel of the surgical steel rollerball, its massaging movement and the treatment’s active ingredients immediately reduce puffiness. The eyelids are toned and illuminated.

Pure efficiency The effectiveness of Louie 21’s expert care range has been approved by countless men. The brand is ethical too. Louie 21 is 100% natural and contains 0% petrochemical and controversial ingredients. The products are non-greasy and guarantee visible results. It has been awarded the “Organic Cosmetics” and “French Quality” labels.