One Year Print Anniversary - Summer 2019: Enterepreneurship

Page 73

Curly Hair Controversy A Puerto Rican New Yorker now living and working in Colorado takes on the haircare establishment. By Antoinette Toscano


rlene Rivera is owner and founder of Maxine’s Shears and Wigs, Salon and Barbershop in Fort Collins, Colo., USA. The longtime entrepreneur operated salons in Puerto Rico before relocating to the Rocky Mountains. She is a selfproclaimed “hair doctor” who believes that understanding curly and wavy hair is about more than simply knowing an individual’s ethnicity. Classifying and then pegging “curl types” to corresponding haircare products is simply “a way


Summer 2019