Print World Asia • 6 / 2015
4
PrePress
Powerful Design Tool for the 'GeneralSecurity Print' market. A state-of-the-art plugin for Adobe Illustrator is a new addition to the software portfolio from Agfa Graphics, offering an anti-counterfeit design solution for general-security printing and personalization.. Inspired by Fortuna, Agfa Graphics’ design software for the high-security print market, Arziro Design can create very complex, security patterns in seconds for general-security print applications. Arziro Design is easy to use, running on a standard Adobe Illustrator CC 2014 system for Mac and Windows. According to a European Commission report, nearly 7-10% of world trade is infected by counterfeit goods, costing
brand owners approximately EUR 500 billion. The report calculates counterfeiting as being responsible for the loss of around 2.5 million jobs across the G20 countries. "The counterfeiting epidemic has caused many companies to rethink their manufacturing strategies and improve their technology so they can more effectively stay ahead of the pirates and prevent further financial losses," said Andy Grant, Global Head
Complex artwork created with Arziro
Visually rich details prevent illegal copying
Arziro artwork integrates in the original design
of Software, Agfa Graphics. "Inferior products in the marketplace create problems for respected brands and the economy. We developed Arziro Design in response to the growth of those threats." Arziro Design was created for generalsecurity printers and designers in brand protection and those who feel the need for protection against counterfeiting and “digifeiting”. Arziro Design is ideal for companies involved in the design and production of packaging and labels, tickets and coupons, tax stamps, post stamps, company access cards, bank cards, and general document security such as breeder documents, certificates or diplomas. Thanks to the seamless integration with Adobe Illustrator, designers have access to a wide collection of design modules and tools in their known environment. Arziro Design helps create complex artwork that are true Adobe Illustrator elements in the end. It is even possible to 'enrich' existing creations with security design elements from Arziro or to modify the Arziro creations by altering the predefined design parameters in the plugin. As such, Arziro offers an easy to use creative platform for designers in this specific market.