CP November 2018

Page 16


101 Nada Al-Muzaini


ow can you attract people online? How can you increase your sales through social media, Google ads and other online platforms? Well, there are many ways to help you improve your sales through online advertising.

Firstly, any business providing a product or service needs to know its primary audience, in terms of gender, age, geographical area and income status. This narrows the target to the correct customer. In this era, social media advertising is very cost effective, with online promotion starting from $5. Once you have identified your target audience, you need to create visual content that grabs their attention. The form of the message needs to speak directly to the client and the message needs to provide value-added content. Secondly, the business owner needs to see the number of views, likes and comments as this is a helpful tool to show how they are connecting with their audience. Facebook, Instagram and other social media sites provide insights per post showing conversions, impressions etc. Lastly, social media provides promotion insights confirming whether or not the ad was effective.

tips on how to become a better digital marketer. For example, Website.grader.com will measure and invest the performance of your website online and on mobile, basically informing you how strong your website is. Spyfu.com tells you what AdWords your competitor is using, helping you to choose the correct keywords for your Google ads. In addition, there are websites that help you with your social media content such as later.com. This helps you to schedule, plan, manage and track your Instagram posts. Hootsuite.com is a Social Media Management System; a tool that helps you to keep track and manage all of your social media accounts. It helps you monitor what people are saying about your business and social media content. Also, hootsuite.com can show you which # words are trending and the history of using such # words - this is perfect for your tweets.

Finally, there any many tips and tools on websites that helps you with the daily social life of your business brand. However, it’s always important to create creative content and campaigns to grab the client’s attention. I recommend that you always read up on what’s trending in the social There are many websites to help you and to provide media world. 16


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.