18
ANALYSIS
Dubai2040
A New Era UNITED ARAB EMIRATES
Dr Fadi Bayoud of Strategic Anchors outlines what a construction engineering business must do if it wants to be part of Dubai’s 2040 plan and circular economy
T
he Dubai2040 Urban Master Plan will open a new era for Dubai and UAE, where existing industries will transform and evolve, and
March 2022 | MEConstructionNews.com
many others will develop. Therefore, the economic and social environments that we experience now will be gone forever. Before Duabi2040’s implementation is halfway through or even before it starts implementation, the business, technology, and social landscapes will already be different: new digital products and solutions, new processes, new mentalities, new people, new social norms, new educational paradigms, new climate ... new everything. Do you want your firm to play an active part in the “new everything”? If the answer is yes, then you must build a strategy that is aligned with Dubai2040 vision. But, how? To prepare for this vision and play an active part in it, firms must go through a strategic soul-searching exercise, which is not easy because they would be mostly looking into an emergent future that is oriented by Dubai’s North Star: The Dubai2040 Masterplan!
A good business strategy starts by 1. analysing the current state of the industry and by 2. imagining scenarios based on the possible futures of the technological states that might and could impact the industry and the social landscapes and by 3. evaluating the change impact on the firm and its customers and people. This happens through uncovering a set of questions and their possible answers, with Dubai2040 in focus. ASK THE RIGHT QUESTIONS
Asking the right questions is halfway to finding the right answers that fit the firm’s needs! Be wary, however, of those who give you generic and offthe-shelf solutions/answers! Good questions and answers produce a common language and an alignment to facilitate an informed strategy that is based on grounded assumptions, distilled
2040 Vision Dubai’s 2040 Masterplan will require firms to align their strategies with the emirate’s vision and plans.
2040
The Dubai2040 Urban Master Plan will open a new era for the country