Great British Brands 2024 PROMO

Page 260

GBB 2024 —— S

THE SHARD

The iconic London landmark taking business and community skyward

‘T

he Shard was conceived as a ‘vertical city’, designed to host many activities and communities under one roof. Today, the building hosts tenants involved in at least seven distinctly different types of activity, including offices, a hotel, a hospital, restaurants, retail spaces, a university business school and one of London’s best visitor attractions: The View from The Shard. In 2023, we welcomed new occupiers in leading engineering consultancy Rider Levitt Bucknall and data technology company Cognism. We have also seen the growth of existing tenants like law firm Greenberg Traurig, as well as the education excellence of the Warwick Business

The Shard is a community hub as well as a London landmark

WHAT I’VE LEARNT... ◆ The need for physical office spaces remains high for those wanting to

leverage culture and the potential of their people. ◆ Businesses tend to gravitate towards well-located and well-specified buildings that enhance their image in the eyes of customers and employees. ◆ Iconic buildings like The Shard must remain agile and adapt to meet the needs of the future. 256 | COUNTRYANDTOWNHOUSE.COM/GBB

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