VLADIMIR ŽIVANOVIĆ, DIRECTOR, ZLATIBOR TOURISM ORGANIZATION
The Golden Age Of Zlatibor th In The 130 Year Of Tourism Our ‘golden mountain’ welcomes the 130th anniversary of its history of tourism with record attendance, the most comprehensive offering, the longest panoramic cable car, the richest cultural programmes, top-quality accommodation and beautiful nature
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mong other things, our rise is the result of heavy investment by the Municipality of Čajetina, the state and private investors, the development of the centre and surroundings of Zlatibor, the construction of new facilities and tourist sites and constant adjustments - says Živanović, noting that the number of tourists is approaching half a million each year. This year is very important for you. How long has it been since the beginning of organised tourism on Zlatibor? From the feast of the Transfiguration in 1893, when the young king Aleksandar Obrenović was welcomed by dance and song in Zlatiborac and gave the funds to build the King’s fountain, until today, a full 130 years have passed. This fountain is proof of the durability and stability of our tourist tradition. Such a long history of organised tourism, of which we are proud, shows a continuous upward path. It started with modest tourist steps at the beginning of the 20th century, when the first visitors discovered the beauty and value of this mountain, and reached the current golden age of Zlatibor, with records in the number of guests and the prestigious title of the most visited mountain in Serbia. How did the ‘golden mountain’ reach the first place among mountain destinations in popularity and visitor numbers? We can proudly point out that the rich past and tradition of Zlatibor tourism were patiently built by generations of tourism workers, without whose dedication the
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March | 2023