BOMAG Expands Its National, Regional Rental Sales Force

Signaling the growing importance of the rental sales channel to the equipment manufacturer, BOMAG Americas announced a new national accounts manager plus four recent additions to its regional rental sales manager (RSM) team.

Having a sales manager dedicated to national and larger regional rental chains plus RSMs serving smaller territories allows BOMAG to enhance the level of sales support it offers to light equipment rental customers and its industrial manufacturer representatives (IMRs).

JonRoebuckhasbeenelevatedtonational accounts manager of BOMAG’s rental channel,whilefourotherrentalindustryveterans cover territories spanning from the Mid-Atlantic to the Northwest and include: ï Jacob “Jake” Vaughn as the new MidAtlantic rental sales manager ï Pamela “Pam” Makela as the new Southeast rental sales manager ï Brandon Davidson as the new Southwest rental sales manager ï Jack Halsey as the new Northwest rental sales manager

“We are excited to add these talented and experienced salespeople to the BOMAG family. They add decades of equipment experienceandawealthofrentalsaleschan- nel knowledge to the team,” said Tom Watson, director of sales, rental channel of BOMAGAmericas.

“Reducing the size of our key territories willgiveBOMAGtheopportunitytodeliver a deeper level of support to our rental customers and IMRs, as will reassigning Jon to support these local teams with larger rental chains throughout North America. This, in turn,willallowthosecompaniestohelptheir customers get the most from the broad rugged and reliable BOMAG light equipment line.”

New National Accounts Focus

Roebuck now serves as the new national accountsmanager,rentalchannel,transitioning from the Southeast rental sales manager, where he spent the last four years.

Roebuck has nine years of sales experience with BOMAG, previously also working inside sales and as the sales administration manager, giving him vast experience on the entire BOMAG equipment line. This expanded position gives national and larger regional rental chains throughout North America, such as United, Sunbelt and H&E, a person at BOMAG solely dedicated to the special needs of larger rental companies. Roebuck also will support the regional RSMs in working with the local stores of these rental chains. see BOMAG page 78

“Having the national accounts manager gives rental chains a direct line to someone at BOMAG to help meet the unique opportunitiesandneedsassociatedwiththeselarger companies. It also presents opportunities for voice of customer feedback to address product needs for the rental industry,” said Roebuck.