INTERVIEW
MIDIS GROUP
ADAPTING TO THE 'NEW NORM' CNME Editor Mark Forker spoke to Sami Abi Esber, President – Midis System Integration Group and Board Member - Midis Group, to find out how the IT Leader is coping with the challenges of COVID-19 – and what impact the acceleration of digital transformation has had on the ICT ecosystem.
C
OVID-19 has ground
The pandemic has pushed the
the global economy to a
global economy to the brink –
halt and forced us all to
and no industry or organisation
adapt to what is being
has been immune to the crisis.
described as the ‘new norm’. A
In fact, every industry is still
major challenge for enterprises
trying to deal with the stark
has been maintaining ‘business
reality that some businesses
continuity’. How has Midis SI
will not go back to usual as they
Group leveraged its expertise to
were before COVID-19.
help its partners during this crisis?
There is no secret that adaptability has become a critical
20
trait today. To stay on top of this rapidly evolving world, Midis SI is working with customers to assess new situations, make intelligent decisions, and implement them effectively. These traits are incredibly important for organisations when it comes to responding effectively to unprecedented events like COVID-19. In addition, we are helping our customers establish greater business resilience which has been vital to all organisations, with business continuity being a huge topic of discussion. The Midis SI Group’s entities are being able to manage the expectations of our customers
JUNE 2020
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