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Don’t Forget! You Saw it in the
Adverti$$er
August 2022 #14277 Page #44
What Sets Businesses Apart is People
By Tracy Roe
n any industry, even ours, people make the difference. If one product or service in any industry was overwhelmingly better than another, there wouldn’t be a choice for very long. This is an example of entrepreneurial spirit and culture building in its very definition.
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Most people outside the metal plate connected wood truss industry view connector plates as a common, almost commodity product. That isn’t the case. Today, plates and software are exclusive to each other. What then is the difference? Some would say price, some would say software, but most would say relationships or people. Every component manufacturer uses connector plates every day. They may look similar, but the differences between brands are enough to make them exclusive. Connector plates are a consumable in your business and likely the smallest percentage of cost in what you do every day. Software is another vendor-specific value and today’s design software is rapidly changing for the better. Long gone are the days where libraries of common designs were catalogued and used repeatedly. The software has gotten more sophisticated in what it can do. From CAD overlays to live 3D viewports to sharing models over the web without an app, we have seen a remarkable improvement in the past couple of decades. The software constantly gets better and more efficient, mostly out of necessity. Today’s design staff is younger and largely less experienced than the typical staff of 20 years ago. Software has to be smarter, more robust, and must have an engaging interface.
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