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Component Manufacturing dverti$er
Don’t Forget! You Saw it in the
Adverti$er
March 2020 #12248 Page #90
This Chart Helps Spur Mega-Millions in Off-Site Construction Investments— But Can It Be Trusted? Craig Webb - President Webb Analytics o to a meeting about modular construction, mass timber, and other off-site components manufacturing and odds are one of the speakers will show this chart. I’ve been to events where four consecutive speakers showcased it in their presentations. Some of these speakers work at companies like Katerra, the Silicon Valley startup that’s spending huge sums on mass timber and other projects in a bid to revolutionize how Americans build. Others organize investments, develop properties, run architectural firms, or promote themselves as futurists.
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I have used the chart in my own speeches. Now I’m beginning to question using it. Perhaps more importantly, I’m wondering whether investors should make big bets based on it.
Slide from a presentation by Chad Syverson and Austan Goolsbee, October 2018.
The chart appears on page 23 of Reinventing Construction: A Route to Higher Productivity, from the McKinsey Global Institute. Published in February 2017 by a unit of the world-renowned consultancy Continued next page
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