January 2021 Component Manufacturing Advertiser

Page 94

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Component Manufacturing dverti$ dverti $ er

Don’t Forget! You Saw it in the

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January 2021 #13258 Page #94

Take a Break from Everyday Business to Rejuvenate By Gary Fleisher he Off-Site construction industry is having a great year despite COVID-19. Most builders and developers are too busy working with new buyers, planning projects, and doing all the “in your face” work that needs to be done right now to worry much about next month, let alone next year.

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But what we tend to forget is the roller coaster our industry rides decade after decade. Our politically charged country may result in another one of those coaster rides soon, but that is just speculation at the moment. When times are good like now, new prospects always want to talk, the clients always buy within a few meetings, the contracts are flowing in, and your business can be managed without sacrificing too much family time. Things appear to be going quite well. However, do not let complacency become your business partner! There are things you should be doing on a regular basis to ensure the construction roller coaster doesn’t go back down for an extended period of time. Here are three you should be doing regularly, especially when business is good.

1. Never Ever Stop Networking While the off-site construction market is good today, that could change due to factors that are entirely out of your control. Networking creates a business buffer by exposing you to new people and new experiences that you would have missed out on. The best part is that, if you are doing great in sales, you can network without the stress of needing to find an immediate sale. Everyone you meet can become a long-range prospect and not a short-term target.

2. Never Stop Learning Take some time to learn how to increase your expertise in an area of your operation that is lagging. The value of that accumulated knowledge may be minimal now but, as your business grows and factors change, you may not have the time to dedicate to adding new knowledge points. Take advantage and do it now.

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