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January 2021 #13258 Page #28
Change Impact Goodbye 2020 and Welcome to 2021!!! By Ben Hershey Solutions Provider & CEO 4Ward Solutions Group
O
ur business world has been changing fast, especially this past year, and we continue to move forward through complex issues and how best to provide our goods and services to our customers within the building industry and beyond. But what “impact” are we going to have in 2021, what is going to either continue or begin to define our companies and industry?
Recently I was in the temporary offices of one of several companies we’re working with as they start a new manufacturing operation. Their office is in a shared space that is rented from a local church. As shown in the photo, on the wall is this message: IMPACT. The letters are lit and the word is surrounded by the 17 principles of the UN Sustainability Goals 2030 Agenda. In fact, each business that occupies office space here is required to have at least two of their goals reflective of these 17. Our client shares the goals of “Decent Work and Economic Growth,” “Industry, Innovation and Infrastructure,” and “Sustainable Cities and Communities.” One of their primary focuses is affordable housing as their Impact for the community around them. I was impressed with how singularly focused this company is, along with the others in this space, on the change they make within the community with their work and how it impacts others. We at 4Ward are honored to be helping them meet these Impact changes and goals as we help set up the company, manufacturing, and processes. The impact we are making here looks at the changes in processes, technology, and so much more that will meet the goals they have established as their mission. This Change Impact has involved many of the parts of our team, including our Offsite, Consulting, Labor, and Design associates. But what it has done for us is bring into focus the Change Impact we have, not only within 4Ward, but for the customers with whom we work every day. We talk about change, we try to implement change — but how often do we step back to consider how change(s) are going to impact our associates? We know that achievements of the organization are the results of the combined effort of all the individuals who make up that organization, whether it be a component, LBM, volumetric, or other building material supplier. So, if you focus only at the company or enterprise level when you implement change, you risk losing people along the way. They can stay stuck where they are and never step out of the current state; it’s likely that they will not make that personal transition successfully. Continued next page PHONE: 800-289-5627
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