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February 2021 #13259 Page #46
Rise to Operational Challenges
By Ben Hershey Solutions Provider & CEO 4Ward Solutions Group
L
ast month’s article, Change Impact, talks about what impact changes at your company will have this year. Well, after 2020 and the challenges we faced, especially for the operations-intensive companies in our industry, it is important for our managers to focus on the operational challenges of 2021 and particularly how they are shaping our businesses.
The COVID-19 crisis continues to impact market ecosystems and supply chains, upending processes, organizations, and long- and short-term strategic visions. But for owners and managers, the show must go on; there’s no time for inertia or indecision. LBM/Component companies will continue to push forward, relying on operations managers and teams to navigate an environment increasingly complicated by volatile supplies, disrupted workforce availability, regulation, and fluctuating demand. So how can operations managers prepare for what’s sure to be a challenging 2021? Let’s focus on five areas:
Workforce I hear it many times – we want our teams back in the offices – but managers should continue transforming selected positions into remote/ digital-capable positions. We have many valuable associates throughout the operation, but, where you have the capability, take advantage of the digital/remote age. Implement strategies to increase technological skills by utilizing digital tools to provide continued management while the associate is working remotely. Health and safety must remain the top priority. Our industry must have robust health and safety procedures and systems, but more can be done. How many have walked into locations where AIbased digital technology will measure body temperatures? We have helped to implement this, and I have also been in several operations where this is being done today. By complying with health and safety rules, we show our associates how much we care, and ensure they are safe at the same time.
Cost Management Lumber prices and now steel prices are volatile, so attention to these fluctuations is a must. Basic to any operational manager’s skill set is attention to costs – it is the company’s bread and butter. Managers may face intense pressure in 2021 to further cut costs or to raise costs with current purchasing to ensure the survival of the organization. Managing costs on all production systems Continued next page
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