M ACdverti$er
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April 1st, 2016 #09201 Page #10
Don’t Forget! You Saw it in the
advertiser
Adverti$er
SAWS
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200 Issues and Counting Last month, The Advertiser hit a milestone – its 200th issue! To recognize that achievement, let’s take a quick look back at how this magazine has evolved from its humble beginnings. Anna L. Stamm
8 Years Ago and 8 Pages
Director of Communications and Marketing Component Manufacturing Advertiser.
When The Advertiser was launched in the fall of 2008, it was 8 pages long, and it was designed to be sent in the actual mail too. Sure, we had PDFs back then, but the predominance of e-mails, e-magazines, and e-delivery of everything did not have the hold on us that it does today. The Advertiser featured what made it a success – advertising! Designed primarily like the classified section of a newspaper, the magazine offered a convenient place to run equipment ads, among other things. As a weekly magazine, the turn-around time was fast – materials received by noon on Tuesday would be included in that week’s issue released on Friday.
1997 ASI B500 Component Saw 1997 ASI B500, 5-blade component saw, features semi-automatic user interface with backup mechanical indicators, grouped functions such as automatic blade alignment for chords or webs, automatic centerline adjustment of nominal board size, safety fencing, shaker pan scrap system, digital read outs and push-button adjustment controls. 480 volt, 3 phase. $19,890 FOB ON Wood Truss Systems 765-751-9990 www.woodtrusssystems.com
Bigger and Better By 50, 100, and 150 Just over 1 year later and passing issue #50 in early 2010, The Advertiser was still a weekly publication, but it had grown substantially. Instead of 8 pages, the magazine was 28 pages, and it was chock full of ads in all shapes and sizes. Adding another year to that, issue #100 appeared in spring 2011 and still had the classic newsletter look, focusing on those classified and full color ads. By issue #150, the look of the current magazine had arrived. A full-page cover photo welcomed readers to the issue, and news updates or an article were appearing on page 3. The Safety First series had begun – continuing today, this series was designed so that managers can conduct their monthly safety review with the convenient article written in both English and Spanish. The page count had increased a little too, with issue #150 reaching 31 pages.
Going Monthly and Growing The last weekly issue of The Advertiser was released in September 2012. Thanks to our loyal readership asking for more, however, the magazine relaunched in January 2013 in its current monthly format. Still committed to featuring its valued advertisers, the magazine continued to average 30 pages per issue. In the coming months, however, more articles trickled in, and more information was highlighted in addition to those ads.
1997 Timbermill 620 Pro SSD Timbermill 620 Pro single-sided digital, model 6-20 Pro SSD. Six heads cuts lumber from 2x3 through 2x12, 4x2 lengths from 13” to 20’ including four-angle floor truss webs from 19". "Pro" model features faster angulation movements and faster carriage speeds with soft-start technology and powered movements with single-side setup and digital readouts. Includes set of spare blades, drag-chain waste conveyor with incline, and all available spare parts. 480V 3ph. $25,990 FOB IA Wood Truss Systems 765-751-9990 www.woodtrusssystems.com
Now 3 years later, the March 2016 issue was 56 pages long including all of those ads that our readers want, an industry calendar, and 12 articles. What a great way to reach our milestone 200th issue!
Moving Forward with The Advertiser A lot has changed since this magazine began 8 years ago, both in these pages and in our industry. But we’re looking forward to bringing you even more great ads, articles, and updates in the months to come. Please let us know what else YOU would like to see in our pages. Got an idea for an article? Want to ask a question or discuss an issue? Have a product or service that you’d like to advertise? Simply tell us what you’d like to see or like to provide. The Component Manufacturing Advertiser is an open forum for news and updates – thank YOU for reading and contributing! PHONE: 800-289-5627
2006 Alpine Speed Cut Express Single blade centerline Speed Cut saw with automation and digital setup. Minimum angle is 5 degrees and the maximum angle is 135 degrees. Maximum scarf cut is 22 inches. Angulation and length measure are powered. 20 foot infeed and 10 foot outfeed conveyors are included along with spare blade. Lightly used and currently supported by Alpine Equipment Division. 208 volt, 3 phase electrical. $27,990 FOB MT. Wood Truss Systems 765-751-9990 www.woodtrusssystems.com
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