Ajit Berg wants every woman to know true beauty comes from the inside out.
Growing up in a small town in Virginia, Berg always knew she wanted to be in fashion. Her parents had immigrated from India years before, becoming United States citizens, and her father, through hard work, advanced in the sectors of education and government. It was her stylish father who helped inspire Berg’s love of fashion and she adored accompanying him to shop for clothes. Berg still remembers begging her dad as a 7-year-old to buy her Vogue magazine.
That’s a transforming revelation for a woman who has skillfully crafted a career in high-end fashion, working with Hollywood A-listers.
She graduated from the University of Arizona in Tucson with a degree in marketing. Berg moved to Los Angeles, landing a job on the spot in Nordstrom’s designer department without any designer retail experience. The choice between the fashion meccas of New York and Los Angeles was easy. “I chose L.A. over New York because I didn’t want to be in freezing weather. Can you believe it?” she says, with a laugh.
When you meet Berg, who pronounces her name “AH-jhee,” you can’t help but notice the light in her eyes and the inner beauty which emanates from deep within. Whether she’s in skinny jeans, a floral bohemian blouse and sneakers or dressed to the nines in Lanvin, Berg exudes femininity.
Berg advanced to a designer boutique in Beverly Hills and then to the exclusive Barneys New York in the heart of Beverly Hills. Barneys would remain her fashion home for all but one of the next 14 years. She spent that year as a personal shopper at Prada in Beverly Hills and returned for the pinnacle job of personal shopper for Barneys’ VIP clientele.