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Peter Knight, Commissioning Editor, Cinema Technology Magazine
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hat do you get if you take the best in cinema 4K RGB laser projection, add Dolby Atmos audio, sprinkle it with luxury VIP reclining seats, add some LED panels along each side of the
auditorium, and put in carefully-selected lighting effects in the ceiling? And just to finish it off, a unique entrance into the screen? Why, you get an ICE Theater Auditorium! Owned by CGR Cinemas in France, ICE Theaters is a PLF (premium large format) that is rapidly growing across the globe, with 50 ICE Theaters at the time of writing, across four countries (France, Spain, Saudi Arabia and the USA), with one opening shortly in India, and Estonia in 2023. Back in 2017, CGR Cinemas Group (CGR) and global lighting leader, Philips Lighting, announced a collaboration to develop the Philips LightVibes concept, to deliver a unique immersive movie experience through connected light. It was an exclusive partnership to develop and distribute LightVibes, a breakthrough visual immersion concept for movie theaters themselves. CGR introduced LightVibes on December 14, 2016, in Toulouse-Blagnac, France, as a key component of their ICEby-CGR premium Immersive Cinema Experience Theater concept. And feedback from general audience and cinema industry partners was consistently positive. Since then CGR has gone on to package the technology and the overall experience into its own successful brand, blending the concept with their existing cinema expertise to produce a unique immersive premium format.
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