R E A L D
3 D
REALD
A DEEPER VIEWING EXPERIENCE
One of the pioneers of 3D digital cinema, today RealD’s technology has a place in theatres, in the home and on the go. Peter Knight explores a company that adds real depth to the viewing experience.
R
EALD TRACES ITS roots to
Little” in 100 3D screens. The company expanded
2003. a time when digital
— 2009 was significant as it marked not only the
projectors were relatively
millionth 3D customer but also the release of
uncommon
“Avatar” in 5,000 RealD-enabled screens globally,
in
cinemas.
Founded by Michael Lewis
at the time one of the largest ever 3D releases.
and Joshua Greer, in 2005,
RealD is a leading global licensor of 3D and
RealD acquired Stereo Graphics Corporation,
other visual technologies.
one of the largest providers of 3D technologies
digital 3D cinema and today has the world’s
— that year saw the release of Disney’s “Chicken
largest 3D cinema platform. RealD’s extensive
RealD pioneered
COMPANY MILESTONES
5 2
2013
2016
2018
RealD launches LUXE and RealD Cinema formats, more than 100 LUXE or RealD Cinemas are in operation globally
RealD launches Ultimate Screen technology; premium screen technology for 2D and 3D. OVer 200 screens are installed, 100 on order
RealD eclipses 30,000 installed screens using its technology worldwide
>
1 2 / 1 9
052_DEC19_REALD.indd 52
www.cinematech.today
22/11/2019 14:02