MARKETING
Tactics
Running a business isn’t all fun and games! You should know how to successfully market to your new and existing clientele, so here are some potentially helpful tips for you all!
Photo by Angel Luciano on Unsplash
F
irst things first, you should know your audience. Whether you’re a small business or a fully-fledged, multi-salon dog grooming business, you’re going to want to know your audience in and out. What sort of things would drive them to make a purchase at your salon? Consider every aspect, especially if you’re looking to sell products and other goods to your clientele. Something to consider is thinking what every general pet owner would need for their homes. Leashes, bowls, or poo bags. Consider all of the different things you may want to stock and sell on to your customers. It’s easy to get lost in this though, as every dog grooming salon will be selling similar merch. Make yourselves more desirable than the competition, and think outside the box. How can you spruce up simply buying a bowl? Think of things such as deals,
promotions and offers that your clients can’t refuse and, potentially, won’t get anywhere else. Straying away from the overarching theme of selling physical things for your clientele, it’s also important to focus on lots of little goals if you’re venturing into the world of marketing. Creating small checklists of goals will have you making your mark on the industry in no time! Really consider what some of the best marketing needs your business might lack, and prioritise those first. It might even help to simply list these things in order and work through them. Setting up a website might take more priority than other, smaller things, for instance. Ensure that clear performance goals are set for you and/or your team. After you make some progress, you can clearly outline when it’s time to move on to the next big thing. Social media, naturally, is always one of the things at the height of what we
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totalgroomingmagazine.co.uk
suggest here at TGM. It’s 2023, and there are so many tools for you to utilise for your business. Did we mention that it’s essentially all free for the most part? Because, well, it is. Marketability falls under the same belt as shareability in a lot of businesses these days, so why not clamp down on one of the biggest ways to get your name out there and create something so gosh darn “Instagrammable” that your clientele won’t be able to resist a visit to your business. Who knows, you might even get some completely new clients out of it! The simplest thing to do to kickstart this is to search for some guides on the basics. There are probably so many small factors that are a part of taking a great photo that you might not even realise, and it never hurts to check up on the latest setting trends for your iPhone to get that perfect shot that just screams “buy me” to your followers.
@TotalGrooming