INTERIORS – GUEST COLUMN
EMBRACING THE FUTURE How technology is revolutionising hotel design as told by Managing Director at LSM Design, Holly Hallam.
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n an age where technological advancements are redefining every facet of our lives, the world of hospitality stands as a canvas where innovation and design converge to craft unparalleled experiences. The unity between design, customer service and technology is vital in reshaping the guest experience and the operational strategy of hotels. It’s crucial to understand the wider brand communication strategy and how technology plays a part in this with the varying guest types, the desired customer journey (both online and offline), overall experience and the commercial objectives. Technology should be viewed through the lens as a supportive tool for deeper guest engagement/ personalisation or to create efficiencies for the hotel’s team.
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Contactless technology is one of the leading digital offerings that have been aggressively adopted by most major players, as guests seek convenience. Digital key cards, mobile check-ins, voice-activated controls for in-room amenities, have gained enormous popularity, reducing human contact and favoring efficiency. The ‘Internet of Things (IoT)’ has brought a new dimension to the hotel bedroom; smart rooms equipped with IoT technology allows guests to control lighting, temperature, and entertainment systems using their smartphones or voice commands, offering a tailored experience to suit the individual’s needs for a perfect night’s stay. While the IoT takes centre stage, other technological advancements are also driving this exciting evolution.