HOTEL BARS
synonymous with high service standards. “That legacy is being rediscovered, but with a modern twist: today’s hotel bars are more intentional, experiential, and deeply rooted in a sense of place,” he added. At The Elser Hotel, their rooftop concept—Elser Bay Terrace—is designed to reflect the energy of Downtown Miami. Hotel bars often act as cultural gateways: when a guest arrives in a new city, their hotel is often their first impression and sets the tone for the destination. Unlike standalone bars that compete for the attention of locals who’ve lived in the city for years, hotel bars are curated to immerse guests in the local flavour right from the moment they check in. There’s also a unique convergence happening—guests are increasingly choosing hotels based on their vibe, design, and social programming. That identity naturally extends
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to the bar, which becomes not just a place to grab a drink, but a curated extension of their travel experience. Kourosh said, “A well-designed hotel bar doesn’t just attract foot traffic—it anchors the entire guest journey.” Product selection in hotel bars has also evolved over the years with hotel bars in the last decade shifting from standardised menus to curated experiences. Guests now seek cocktails that carry a sense of place, tell a story, and reflect local flavour. At Elser Bay Terrace, their menu leans into Miami’s vibrant cultural mix—with tropical influences, Latin spirits, and globally inspired techniques. “The growing demand for authenticity and wellness has also shaped offerings—zero-proof cocktails, botanical infusions, and ingredients sourced from local purveyors are not just trends, they’re expectations. Guests want drinks that feel intentional. For locals, it’s about discovery. For travellers, it’s about connection. A cocktail with Miamisourced citrus or a rooftop bar that overlooks Biscayne Bay ties the drink to the moment in a way that’s memorable. “Experience is equally important. It’s not just about what’s in the glass—it’s about where you’re sipping it, who made it, and the story behind it. Today’s guest wants to be engaged, educated, and delighted”, finished Kourosh. This transformation aligns with the growing trend of experiential travel, where guests seek authentic and memorable encounters—even within the hotel itself. Dalio Calado, Hotel Continental’s Vice President of Food and Beverage, recognises how there’s growing interest in local flavours, authentic experiences, and cocktails that come with a story. In his opinion, a hotel bar today needs to blend thoughtful design with a warm, inviting ambiance. “Comfortable seating, considered lighting, and music that sets the tone are essential. “Equally important is a strong mixology programme built on fresh, local ingredients—and above all, a genuine sense of hospitality that makes every guest feel at home.” Hotel bars today go far beyond simply chasing profits— they aim to create distinctive, memorable experiences that resonate deeply with guests, especially in the post-pandemic era. Recognising that people now crave authenticity, connection, and a sense of place more than ever, hotel bars have evolved into cultural hubs that showcase local flavours, design, and storytelling. It’s no longer just about drinks; it’s about leaving guests with lasting impressions and a reason to return. Freedom Russino, The Goodtime Hotel’s Assistant Director of Food & Beverage, acknowledges this too and recognises how hotels are starting to rethink how bars fit into their story - not just from a design or revenue perspective, but as key players in building atmosphere, creating buzz, and offering something guests can’t get anywhere else. “At The Goodtime Hotel, the bar isn’t just a secondary amenity - it’s a central part of our identity,” he said. Strawberry Moon operates as its own vibrant destination, attracting both locals and travellers, while still being seamlessly integrated into the hotel’s overall energy and aesthetic. “What’s changing is that hotels are no longer thinking of bars as purely in-house conveniences. Instead, they’re recognizing them as cultural touchpoints - spaces that can drive community, shape guest perception, and even become the heart of a property’s personality. For