Sheffield Steal!

Anew Sheffield fish and chip restaurant served thousands of portions recently as part of a 1p deal to celebrate its opening.

Papa’s Fish and Chips opened its second venue in Sheffield in April and following a ‘Papa’s tradition’ they served thousands of meals for just 1p on their opening day. Co-owner, George Papadamou, said: “We obviously expected the event to be popular, but it completely exceeded our expectations.”

George claimed the sheer number of customers meant they had been needing extra deliveries throughout the day to cope with demand. His brother, Dino Papadamou, said: “When the doors swung open in the morning, the queue was already up to nearly 250 people… it must have grown to nearly double or triple that during the day.”

George Papas said: “People always ask what happens if we run out. We’re not going to run out on days like this. We prepared thousands of fish with potato deliveries coming all day.

“There were no gimmicks, no catches. We just wanted to give something back to the community, particularly in these hard times with the cost of living crisis.

“Our fish and chips are always great value for money however we wanted to make that even more so for the grand opening of our second Sheffield restaurant. The staff were really excited as it was a fun day with competitions and lots going on.

This is the Eleventh Papa’s Fish and Chip venue to open in the UK, with more in the pipeline.

What promotions have you done to launch/relaunch your shop? Email austen@chippychat.co.uk