Smooth and seductive with a splash of sexy
Justin Timberlake isn’t the only one bringing sexy back. Meet LeSin Vodka and take a closer look at the making of this ultra-premium vodka. France’s Charente region is most famous as the home of Cognac, but the conditions in the area are also ideal for vodka production. Water is the key to any vodka, and in the commune of Gensacla-Pallue, it is filtered through limestone and considered ‘the Champagne of natural filtration.’ Founder Charles Vaughn says of the water, “We chose to use the best water in pursuit of making LeSin Vodka a vodka that every person in our organization stands behind.” LeSin is triple distilled from deluxe winter wheat and crisp artesian spring water. No sugar is added at any point in the process. The company has mastered the art of elevating temperatures at every level of distillation. Vaughn says, “Much like you can cook a great piece of steak too fast and end up with rough, dry meat—if you’re not select and careful with how you distill vodka, you could end up with an aggressive burning product that is not very pleasant to consume.” The company has also developed the perfect environment for filtration, which Vaughn says, “Optimizes the wheat and water characteristics that pave the way for a smooth, luxurious experience.”
By Michael Tulipan
Seductive and alluring aren’t terms usually associated with vodka, but Vaughn says, “Our French heritage lends itself perfectly to being sexy.” He acknowledges that the term is loaded and can easily be misinterpreted but believes that “being sexy is a feeling that stems from within. It’s a confidence and a passion point. Both of which are embedded in our DNA.” LeSin deftly navigates the line between sexy and provocative. The bottle has a subtle hourglass design, and everything is made in France, including the silk labels, which are elegant and understated. Vaughn recommends bartenders pair the vodka with natural and organic fruits, berries, and juices when developing cocktails. He points out that, “the natural softness and earthly sweetness paves the way for such a smooth finished product.” And with that, vodka is sexy again. THE SEVEN DEADLY LESINS “In keeping with our mantra of being the World’s Sexiest Vodka, we know we couldn’t simply put out a signature cocktail menu or list,” Vaughn says. Based on the seven deadly sins, the company updated the original misdeeds to seduction, indulgence, luxury, demureness, passion, desire, and vanity. These will serve as inspiration for signature cocktails designed by leading bartenders from around the world. The experience will entice all the senses with exclusive cocktails and unique locations that reflect the brand’s core values of quality and passion. Prepare to be seduced by the artistry of LeSin Vodka.