brancH banking has been the increase in the space dedicated to customer engagement, said Wendy Teo, UOB’s Head of Group Channels. The bank has increased customer-fronting space to 80% of each branch so that bank employees can better engage customers. Bank branches for the rich UOB has also launched a flagship Privilege Banking Reserve Centre at Marina Bay Financial Centre for its affluent customers. These customers are individuals with investable assets of at least S$100,000 and make up 25% of the working population in Singapore,
aged between 30 and 55. For the first time, products commonly held for the ultra high net worth segment will also be made available to the rising rich. These include products with shorter duration to ride on market trends, such as currency, index, commodity and interest ratelinked products. UOB has also opened a Wealth Banking branch at Scotts Square, Orchard Road. Customers will be able to access trading ideas and real-time information, including stock recommendations, identification of value stocks and receive advice from their
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“UOB has increased the space dedicated to customer management.”
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relationship manager on fundamental and technical analysis of investment opportunities at the centre’s Reuter Insights corner. The centre also includes a travel concierge service to help customers with their travelling needs. Butlers will also be on hand to serve coffee and tea to customers. UOB will open two more Wealth Banking branches in the first quarter of 2012 – one in Katong, a key residential district, and the other in Tampines. The three Wealth Banking branches will allow UOB to serve 50% of the rising rich segment in the country.
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It’s easier to navigate through OCBC’s new online banking interface
UOB has opened its flagship Privilege Banking Reserve Centre for its affluent customers
UOB Rochor 48 SINGAPORE BUSINESS REVIEW | OCTOBER 2011 DECEMBER 2011
The Centre also includes a travel concierge service
UOB Scotts Square
UOB Holland