Q&A: James Williams | CEO | Mayweather Boxing + Fitness
Q+A with
Mayweather Boxing + Fitness’ CEO James Williams James Williams, a former corporate lawyer turned CEO of celebrity businesses, shares the story of Mayweather Boxing + Fitness and its recent global expansion. Williams has been CEO of Mayweather Boxing + Fitness for nearly five years and has played a pivotal role in the 20 Franchising MAGAZINE USA
development of the brand, alongside Floyd. Responsible for overall strategy and day-
to-day operations, Williams has propelled
the brand to become an emerging leader in the boutique fitness category.
What is Mayweather Boxing + Fitness? Founded in 2018 by the undefeated boxing champion, Mayweather Boxing + Fitness
provides an inclusive, high-intensity fitness experience developed by Floyd himself. Offering one of the most effective group fitness experiences on the market today, Mayweather Boxing + Fitness utilizes methods developed throughout Floyd’s 21-year career at the top of the sport of boxing. Members take 45 and 60-minutelong classes consisting of a dynamic warm-up, boxing rounds on the bags and a variety of fitness stations. State-ofthe-art smart screen technology projects Floyd demonstrating the movements throughout the duration of the class, giving the authentic feel of training alongside the legend himself. No previous boxing experience is needed – so whether a former athlete, young professional, or someone getting back into fitness, the Mayweather workout program is designed to be accessible, effective, and enjoyable for all.
How is Mayweather Boxing + Fitness Different from Other Workout Classes? At Mayweather Boxing + Fitness, we provide a community where you can unleash your own inner champion. Our programming provides members with the perfect combination of boxing training and other fitness modalities (body weight
