Tony Meredith, Director and Head Coach at Tony Meredith Coaching, has over 25 years’ experience working for some of the world’s largest corporations in a variety of senior sales and leadership roles.
Whilst part of me appreciates a desire for continuous improvement, in a franchise model, these systems are in place because they are proven to deliver results. When you hear the phrase, “Rules are meant to be …”, what do you think of next? Most people will say “… broken.” When it comes to franchising, the opposite applies as, “Rules are meant to be followed”. The franchise systems have been designed with effectiveness and efficiency in mind, your job is to follow them.
Trust The Process Trust the process is all about believing that the franchise systems work, and consistently taking the right actions to implement these systems. In a world that’s filled with instant gratification, trusting a process can be a hard pill to swallow. Over the years, I’ve met plenty of franchisees who tell me that they tried a strategy ‘once’, and because it didn’t have the desired results instantly, they stopped that strategy or changed to something different. They would get disgruntled because things didn’t work, and then come up with numerous reasons why it was never going to work. Essentially, they never had trust in the process. Another part of trusting the process is to control what you can control. Take selling for example. A franchisee can control what they say, how they say it, and the supporting
Tony Meredith Coaching started in 2018 and works with hundreds of small-medium businesses across Australia, in the areas of Franchising, Retail, Services, Manufacturing, and Property. Tony Meredith Coaching focuses on helping business owners Grow Sales, Increase Profits, and Regain Time. info@tonymeredithcoaching.com.au https://tonymeredithcoaching.com.au/ https://www.linkedin.com/in/tony-meredith-coach/ https://www.youtube.com/channel/UCMf8_PyA5vWUTTrmdbmAIwQ
One of the best things about buying a franchise is that you “don‘t have to reinvent the wheel. Your franchisor has already done the hard work for you and created the appropriate systems that deliver successful franchise outcomes.
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materials they provide, but they can’t control whether the prospect buys from them or not. What normally happens is we measure our success on whether we close the sale or not. Instead, a better approach is to measure your success on how you implemented the system and trusted the process, because this is entirely within your control. Another element of trusting the process is consistency. When I was a young boy, I remember being told about the fable of the tortoise and the hare. For those who are not familiar with this fable, it’s about a tortoise and a hare that have a race. Ordinarily you’d expect the hare to win, however the hare doesn’t take the race seriously, skylarks, and even takes a nap. Meanwhile, the tortoise is consistently putting one foot in front of the other. In the end, the tortoise wins, with the
moral of the fable being “slow and steady wins the race”. This same message applies to success in franchising. I describe it as C.A.P.E, which stands for Consistent And Persistent Effort. When you consistently and persistently implement your franchise systems, focus on what’s within your control, and trust that success is just around the corner, you will achieve your franchise goals.
Summary In my experience, the most successful franchisees are those that follow the system and trust the process. They recognise the effort that has gone into creating effective franchise systems, trust the process, and believe that consistently implementing these systems will deliver amazing outcomes. v business franchise MAGAZINE 19