A CLOSER LOOK: HOW SPECIALISED MBAs MEET THE DEMANDS OF TODAY'S BUSINESS WORLD A L E X A N D R A S K I N N E R TA L K S T O THE AUSTRALIAN INSTITUTE OF BUSINESS
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s you progress in your career, you inevitably face a decision that will shape your future: Do you focus on a specialised area or embrace a wideranging path of generalisation? Opting for a specialised MBA is more than just an academic decision; it's a strategic move to align your career with your passions. Research from PwC's 2022 Global Workforce Hopes and Fears survey, which surveyed over 52,000 workers from 44 countries and territories, found that those with specialised training are more likely to feel empowered to ask for a promotion within 12 months, at a rate of 37%, compared to just 21% of those without it. For a more insightful perspective on how specialised MBA education meets industry needs, we delved into the experiences of graduates from a leading MBA provider, the Australian Institute of Business (AIB), where almost one-third of students opt for a specialised MBA programme. Across each of AIB's five specialisations - Finance, Entrepreneurial Management, Marketing Management, Human Resource Management and Logistics and Supply Chain Management - graduates share compelling stories about leveraging their specialised knowledge to secure a competitive advantage and achieve their career ambitions.
ceo-mag.com / Winter 2024
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