DECEMBER 2020
EN
TO BOOST GROWTH THROUGH INNOVATION, IDEA-ROLMARKEM INVEST IN THEIR THIRD OMET X6 IN 5 YEARS In this exciting interview, Massimiliano Bacchieri, the second generation visionary along with his brother, Cristian Bacchieri share their success story of how Idea Rolmarkem grew to become one of the market leaders in Italy for the supply of labels and packaging materials. This is the story of how Mario and Silvana, parents of Massimiliano and Cristian founded the company in 70’s and lead it to the its current success following the strategy of innovation, intuition and strong R&D. Also read why Idea chose OMET as its growth partner since 2014 and have no invested in their 3rd machine in a span of 5 years!
Bacchieri brothers, Massimiliano and Cristian, together with their father Mario (in between) I fratelli Massimiliano e Cristian Bacchieri con il padre Mario (al centro)
Tell us about the history of Idea / Rolmarkem brand Mario Bacchieri, my father, founded in the company Rolmarkem SNC in 1978 while working in the self-adhesive industry. Growth came very fast considering my parents are extremely versatile and innovative people. They quickly established relationships within the industry and started producing printing machines and engineered various innovative letterpress and Flexo solutions in collaboration with leading technical experts of the industry. Growth continued and in the subsequent years the company started producing self-adhesive materials by applying adhesive to different kind of substrates such as paper, films etc. This led to the expansion of the company into production and export of self-adhesive materials. As the company was growing rapidly under various divisions, the family decided to consolidate all business activities under a new company and identity, Idea-Rolmarkem SRL, retaining the iconic Rolmarkem brand for its success and brand recall in the industry.
What are some of the key choices you made, which you attribute to your success today. We had established a diverse understanding of the label sector, from machines to materials, which allowed us to probe several aspects of the label and packaging sectors, deeply understanding limits and advantages of each one of them. Over time we took strategic decisions to focus our operations to high profit and growth-oriented sectors and allocated the necessary financial, technical and R&D resources for the same. For the flexographic solutions we were fortunate enough to find a partner with OMET in 2014, which has allowed us to achieve, together with our historical experience and know how, the quality and safety parameters we require in our printing presses. Together with the R&D at OMET we are continuously pursuing new innovations and improvements which also adds to the success factor of the company.
