CARICOM at 40

Page 145

INVESTING IN THE CARICOM REGION

SunTours Barbados

In 1860, Trotman’s Livery Stables began hiring out its horses and carriages to the passengers and crew of ships docking in Barbados. In 2003, after years adaptation, and as one of the oldest taxi and tour companies in Barbados, the company joined the Caribbean World Travel Services Group of Companies – now trading as Sun Group Inc. Now based in Saint George, SunTours Barbados has come a long way from its horse and carriage roots, offering 24-hour transport services around the island, including airport and sea transfers, taxi services, sightseeing and island tours and transportation for weddings in its fleet of luxury saloons, vans and coaches. With a view to staying competitive, the company also offers refreshments and champagne in its private car and limousine transfers. SunTours Barbados’s fleet of vehicles comprises tourbuses, minivans, luggage vehicles, limousines, BMWs, Mercedes Benz cars, Nissans,

Companies such as SunTours Barbados have helped the island to become a choice destination for visitors to the Caribbean

SUVs and minibuses with wheelchair lifts. Its three categories of cars are regular, luxury and limousine, which enables the company to meet a broad range of customer requirements. As well as meeting the transport needs of locals and visitors alike, SunTours Barbados lives up to its name by offering a number of tours around the island. These include the ‘Beauty of Barbados Tour’, the ‘Gardens and Gullies Tour’, the ‘Caves and Critters Tour’ as well as the ‘Made in Barbados Tour’, which all showcase the sights, products and culture of Barbados. The company also offers a ‘Go as You Please Tour’, during which customers are chauffeured in a private car to destinations of their choosing. Barbados is keen to reap the maximum benefits from its lucrative tourism industry, and companies such as SunTours Barbados have developed from humble beginnings to help

show off the island as a choice destination in a region where competition is fierce. As part of Sun Group Inc’s community involvement in the Region, the company hosts the Sportive event, which features within a two-week festival of cycling organised by Kreeda Caribbean Sports & Tours with the support of the Barbados Tourism Authority and in partnership with the Barbados Cycling Union. SunTours Barbados’s parent company, Sun Group Inc, boasts nearly 40 years’ of experience in travel services. Headquartered in Barbados, the company operates 51 offices across 11 countries, offering employment to more than 700 people. In its mission statement, Sun Group Inc espouses its commitment to continuing the growth of its companies in the Caribbean and offering international standards, unsurpassed services and quality products.

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