JOURNAL
Fit to Brand: Planning for Your Brand THIS IS PART ONE IN A SERIES OF ARTICLES ON BRANDING DEDICATED TO THOSE WHO MAY BE IN THE PROCESS OF LAUNCHING A NEW VENTURE OR PLANNING A BRAND RELAUNCH COMING OUT OF THE PANDEMIC. EACH ARTICLE WILL DEAL WITH DIFFERENT ASPECTS OF BRANDING TO HELP YOU NAVIGATE THE VARIOUS STEPS NECESSARY TO LAUNCH A SUCCESSFUL BRAND.
By Jean-Pierre Veilleux
22 canfitpro March/April 2022