California Polytechnic State University
The Moon Alphabet
Figure 3 Moon Alphabet (AZ Deaf and Blindness, n.d.)
The complexities of a complete alphabet or comprehensive symbol language seem to work against purpose. The typical decline in many cognitive domains in the aging process create an unintended problem. Declines in tactics perception, cognitive processing, and reduced working memory can leave the vulnerable vision impaired without this means of communication (Prescott et al., 2015). Haptics are applied to packaging in several ways. On folding cartons, applying them can be as simple as a male and female embossing die applied during the die cutting process. On flexible packaging, designers can aid raised symbols through inkjet technology and varnishes. It would need added dry time and would need to run at a slower speed to maintain their integrity. Proctor and Gamble has found success by using a laser to etch haptic designs into its Herbal Essence packaging. Proctor and Gamble identified that many of their consumers’ vision impairments were exacerbated by the fact that they couldn’t wear their glasses
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