50 YEARS OF SALES ICONIC ANGUS OPERATION CELEBRATES HALF A CENTURY OF SUCCESSFUL MARKETING by CCA Associate Director of Communications Maureen LaGrande that was very new at the time. With a strong Being a rancher in the state of California is no foundation of Angus bulls, Bill and Dale made easy feat. Having to overcome natural disasters, the decision to start their own bull sale in 1975. state regulations and the overall challenges of “Tehama Angus Ranch had the first private Angus running a ranch can be daunting. But the love bull sale in California,” said Bill. Their first sale for the land, cattle and family continues to shine through any challenge. Tehama County, located in consisted of 60 bulls, a few heifers and cows. From the Tehama Angus Ranch website, the Region 3 of the California Cattlemen’s Association, family shares: "At the inception of the herd, the is home to the multi-generational Tehama Angus Borrors joined the University of California Record Ranch in Gerber. In September, Tehama Angus of Performance Program, a precursor to the Ranch held its 50th Annual Bull Sale on the home California Beef Cattle Improvement Association ranch, marking a milestone in the longevity of Program. At the time, performance testing of the operation. Follow along to learn of the ranch’s beef cattle was relatively new, the technology history and the hard work that has led Tehama rudimentary, but the foundation was laid for swift Angus to their 50th sale. Bill Borror’s father, Dale Borror (along with his improvement of the breeding process. Tehama Angus Ranch continues to strive to be at the front brother Mark), were in partnership in a Holstein of incorporating new technology to improve the Dairy cattle operation in Springville. In the early acceptability of Angus cattle and their place in the forties, Dale’s nephew Bruce Borror purchased industry through performance testing, artificial three registered Angus cows for an FFA project. insemination, embryo transfer, utilization of Bruce chose to purchase Angus because the genomic enhanced EPDS and the measurement Borror family had seen how adaptable the of body composition through ultrasound." Angus breed was in their neighbor’s commercial Tehama Angus Ranch is currently four cattle herd. Upon this discovery, the partnership F.S. Borror and Sons began to purchase some ...CONTINUED ON PAGE 44 registered Angus cattle. In 1943, Bill purchased his first registered Angus cow from T.P. Tupman of Arvin. The genetics from the family’s original purchases are still present in Tehama Angus’ herd today. In 1948, Dale and his family made their way north and purchased what is now Tehama Angus Ranch, starting out with 25 registered cows and 25 commercial cows. For the first 10 years in the business, the family raised their herd and sold project heifers and steers to kids for the fair. In 1958 Bill returned home with his wife Sandra to the ranch after he graduated from University of California, Davis, and a tour in the U.S. Army. To continue to grow their herd and build strong genetics, Tehama Angus began to use Tehama Angus Ranch Patriarch Bill Borror with artificial insemination in 1968, a technology daughter-in-law Linda, son Kevin and grandson Bryce. 42 California Cattleman October 2024
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