F E AT U R E
M E E T S M A RT E R T E C H N O L O G Y P L AY S A C R U C I A L R O L E I N P R O D U C I N G E F F E C T I V E AND MEMORABLE MEETINGS AND EVENTS. By Randy Krebs
“There was good synergy.” “We felt busy.” “I think we moved the needle.” hether attending that daily business meeting or the most important annual convention in your industry, who has not heard those kinds of vague answers and clichés when asked, “How did it go?”
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“Gulp. Ummmmm, fine.” “I felt the synergy. Maybe?” Synergy levels aside, quantifying the results of meetings, trade shows or conventions has never been easy. Now, though, thanks to artificial intelligence (AI), there are numerous (and ever-growing) tools designed to do just that — and so much more.
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Whether you’re planning a large-scale convention, participating in a trade show or leading internal company meetings, AI tools can help you get the most out of your efforts. “It’s where the gold rush is right now,” according to Nick Borelli, marketing director at Zenus, which helps clients worldwide create and host events using AI
tools. “Putting on events is one of the most stressful professions. AI can help organizers plan, execute and analyze their events.” “Technology is such a vital part of today’s events,” Christine Pribbernow said. Pribbernow is senior event planner with the Minnesota Department of Employment & Economic Development (DEED) and