Business & Luxury No. 15

Page 8

luxury

LIFESTYLE MAGAZINE

From

STORYTELLING

TO Storyliving Od ideje do nesvakidašnjeg iskustva

Da u današnjem modernom svetu, više nego ikada, postoji težnja da se konstantno bude deo nekog novog, drugačijeg iskustva koje će se pamtiti, najbolje govore neverovatna snaga i moć dobro osmišljene ideje, sprovedene u zavodljivu priču. The fact that, now more than ever, today's modern world is constantly striving to be a part of a new, different experience to remember, is best illustrated by the incredible power of a great idea translated into a mesmerizing story.

Business

Ne čudi što su u prošlosti kreativci poput poeta i umetnika, a danas glumci i reditelji baš ti na koje računamo kada smo u potrazi za nekim novim, neistraženim svetom. Isto je i sa marketing industrijom, koja se danas zasniva na ideji da je sa korisnicima neophodno podeliti iskustvo i šansu da se zaviri u neku novu stvarnost.

8

Miro Antić

It is no wonder that, since time immemorial, creative and talented people like poets and artists, as well as actors and movie directors of today, have always been the ones that people could rely on in their pursuit of a new world yet to be explored. The same is true for the world of marketing, which is based on an idea that customers should be given an opportunity to experience a new reality.


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Business & Luxury No. 15 by Business & Luxury - Issuu