ratt.nt"oct"tg- the Newest in Siding wEt SIDING

DEALERS: Architects and builders soon utill be dernanding tbis attractiae neTa siding,

You've akeady seen the fine efiects that have been obtained with Veldtex* when used in large panels.

Now, that same beauty, that same durability, that same uniqueness, is available in Veldtex Sid,inq.

In \(eldtex Siding, the warmth and beauty of natural wood have been augmented by grooving the surface with deep, iregularly-cut striations. These cut-in grooves lend a third-dimensional quality-to the surface, breaking up the flat plane and creating pleasant highIights and shadows.

MANY PR,AGTIGAT ADVANTAGES

But Veldtex Siding has important practical advantages, too. There is no objectionable grain-raising or checking. Expansion and contraction are minimized because the striations relieve surface stress.

Joint lines are invisible. Face nails are concealed by the deep-cut grooving.

And, the wide 4-foot panels go up fast. Only 20 panels cover a square. Savings as much as $60 per small house have been reported (based. on a red,uction of 707o in labor costs).

Best of all, the finished job is weather-tight, with a minimum of seams. $7'eldtex Siding takes paint and other exterior finishes perfectly, making a beautiful job which adds to the value of any house.

Fha Appnoyed

rVeldtex Siding is approved by FHA on Federal Housing fobs. Vrite for more information and folder showing typical installation details.

'i'U. S. Pat. Nos. 2286068, 2363927, 2363492. Trademark reg.

\TELDTEX SIDING can be used over any rype sheathing. Fits perfectly on 76" studding. Photo above shows the pleasing effect obtained by using a wood lath to create a deep shadow line. 'Weldtex Siding is made of l-ply NTeldtex plywood, ExteriorGrade. /s" thick,precut.in panels 48" wide, l,J/e" deep. Packed 20 panels perbundle (1 square).