THE CALIFORNIA LUMBER MERCHANT
September 15, 1937
RECESSED-EDGE SHEETROCK THE FIR,EPROOF WALLBOARD
AND NEW PERF.A.TAPE Bqcked by Vigorous ,'i;;9; :t:i:i,;l
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USG Adverfising-Now! I Profit by featuring and merchandising patented Perf-A-Tape and Recessed-Edge Sheetrock*l This new perfected system of wallboard joint concealment and reinforcement gives your customers every assurance of smooth, unbroken walls and ceilings-at low costt And it gives you every assurance of a greatly increased market for Sheetrock sales-and a greatly increased demand!
This demand for Perf-A-Tape and Recessed-Edge Sheetrock construction is being still further stimulated by powerful USG advertising direcdy to the people you
want to reach-Architects, Builders and Contractors, and Consumers, in widespread publications. All are being told how Perf-A-Tape and Recessed-Edge Sheetrock construction
Baaement or attlc spacc ls easlly convcrted lnto attractlve tooms this perfecled tow-cost way. Result: gteatcr Sbcctrock sales for you.
TESTED AND PROVEDT sEE HOW IT WORKS
of hidin{ wallboard joints. Make the most of this steadily mounting demand. Stock and display USG Perf-ATape and Recessed-Edge Sheetrock-let your , customers know you have them t There's a nearby USG mill or warehouse ready to make immediate delivery. Call today !
Four profll-mokers thnl rcll togcthor 1. RECESSED-EDGE SHEETROCK ANd 2. PERF-A-TAPE for smooth walls rvith reinforced and concealed joints '\A/hen the Eheets are nalled ln placc, the 8e cegsed edgce form a channcl at each Jolnt.
Thla channct la 6lled with a apeclal cement, whlch iE qulckly aod caelly applied.
3. TEXTONE*, the time-tested, proved torturing material
4. TEXOLITE*, the New Principle Paint for colorful, distinctive interiors at low cost tRegistered Trade-Darkg
RECotttilD usc PnF-r.rAPE tilD nECESSED. CoilSTRUCil0lt... T[0n0UGltLy TESIED, PRoVED AilD PtTfltTHt . . . tDlrt Fot T|IDER]IIZATI|IX AilD EDGE SHEETRoCK
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Pcrf-A-Tape, a patented strong perforated fibcr taoe wlth chamfered edgcs, le cmbedded
Cement ls applled ovcr Perf-A-Tepe and sandpapered evcnly, aasurlng a lmooth ourface for any dccoratlon.
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U]{ITED STATES GYPSUilI C0MPAI|Y Goncql Ofilcor: 3OO W. Ad!m3 S?., Ghlcago, lll