July l,1937
THE CALIFORNIA LUMBER MERCHANT
Adopts Sales Promotion Program
..Good.t of the Voods"
For Philippine Mahogany Los Angeles, June l5-The Philippine mahogany im-
porting industry which does the largest tropical hardr.vood business in America, is launching a consumer sales promotion drive, it is announced by W. G. Scrim, president of the Philippine Mahogany Manufacturers' Import Association, fnc.
The association has adopted a sales promotion program which includes consumer advertising and trade advertising. Gerber & Crossley, fnc., national advertising with headquarters in Portland, has been appointed to "g.trry hand.le the campaign. The program will be financed out of an assessment which has been in effect for several years. Members of the association, which handles virtually all of the Philippine mahogany brought into this country are: Atlantic Gulf & Pacific Co., Portland, Ore.; Black & yates, Brooklyn, N. Y.; Cadwallader-Gibson Co., and FindlayMillar Timber Co., Los Angeles; Insular Lumber Sales Corp., Philadelphia; C. U. Martin, New York; Thomas E. Powe Lumber Co., St. Louis; Robert Dollar Co., San Francisco; Henry J. Winde Co., Charlestown, Mass. "Our members have long felt that we should capitalize Philippine mahogany's exceptional selling points," declared Mr. Scrim in announcing the program. "Philippine mahogany is the most economical of the luxurious tropical hardwoods. It is admitted to the United States duty free. Cost of production is low, owing to the accessibility of the timber." The nine-point program was worked out by the advertising and promotion committee of the association, in collaboration with its advertising agency. Members of the committee are: Roy Barto, chairman; H. R. Black, and C. U. Martin.
2l
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Los Angeles and Oakland Yard Stock-Oil Rig Material Insulation Boards_\U?allboards Presdwood-Plywood
Creosoted and Wolmanized Lumber and Timbers Protection Against
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E. f,. U00D IUiIBER GO. LOS ANGELES
OAKLAND
Frcdrrict g KinS So.. FRuitvrh Ofl2
aTOl Sent Fc Avc.
JEf,aroa lfff
Lawrence A. Robson
HlGlr 0UAUTY SHttGrr
Lawrence A. Robson, one of the principals in Lumber
YouR cusTorfiEn DErfiArDs !
Dealers, Inc., retail lumber dealers, Oakland, died in Oakland June 22 f.rom burns received in a fire in his apartment
on June 19. Mr. Robson was 28 years of age. He came to Oakland a few months ago from Westminster, B. C., where he had been assistant sales manager of the Timberland Lumber Company, Ltd. He was'the son of Alex T. Robson, one of the owners of Timberland Lumber Company. Funeral and interment were at Westminster. B. C.
a buyer comea into your atore he asks for a chingte that will rtand up. C,ost to hinr ic not ac important a factor ar getting a durable, eary-tG keep-in'condition roof. You cantt
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guarantoe that tind of a roof unlerc
CaliJornia Soles Offices
New Book on Plywood for Concrete Forms A handbook, "Concrete Forms of Douglas Fir Plywood," has been issued by the Douglas Fir Plywood Association and free copies are available to architects, builders, dealers, engineers and specification writers upon request to the Association's office at Tacoma, Wash. The book consists of 24 pages, is illustrated with photographs of buildings and other types of construction in which Douglas fir plywood was used for concrete forms, and contains additional information and data on the use of plywood as concrete form material.
A. N. Ialgm
Zl0r Cal. St. Fillnore 6l7t San Fnncisco, Cal.
Witfred T. CooEer ?ll W. Olynpic Blvd. PRcFct 168,1 Lo Argcles, Cal.
you sell him a brand of rhingler that you tnow are the bect you can buy.
SNIDER BRAND OF RED CEDAR SHINGLES co-pletety fitl the billt Experdy nanufacturdd of a elose grained high dtitude red cedar, Snider rhingles make cale after sale. Try them-all sizea and grade* Also Nu-Cut Shakes availeble.
S]IIDER SALES GO. TERMINAL SALES BLDG.
PORTLAND, ORE.