OONSOLIIDATBD LI]MBBB OO. Yard, IDoeks and Planing Mill

TYllmin$ton, CaHfornia

tOS ANGEI.ES

7

of Texas like a book. He spent eight years traveling the sawmiil area ior a St. Louis wholesaler.

A man of qreat business courag'e, Mr. Lingold entereci the sarvmill business during the depression in 1932. He ran a mill in Avinger, Texas, lor 12 years and in 1944 he sold cut and moved to Crockett where he first established a machinery business. In 1946 he started building the oak flooring plant in Crockett and he has developed it into a healthy business.

Mr. Lingold also operates Crockett Manufacturing Company with the help of another son, Caton Lingold, who is a gra.Juate engineer. A veteran of World \A/ar II, Caton Lingold has had great success in designing an ingeniousiy effrcient salvmill machine which Crockett Manufacturing Company manufactures for sawmills throughout the Southwest. Crockett Manufacturing Company also distributes sawmill supplies. Caton was the engineer in full charge of construction of the Texoak plant.

Bill Lingold, r.vho is in charge of Texoak Flooring Cornpany, has a flair for making use of every by-product which comes from the flcioring machines. Also a veteran of World War II, Bill has had great success as active manager of the flooring plant.

Besides Texoak tongue and groove flooring, the conrpany has produced a tongue and groove block flooring which is sold under the brand of Texoak Parquet. This new parquet flooring, when laid with the grain running in alternate directions, provides a flooring of breath-taking beauty. It can be used for laying over old flooring, for new construction over either sub-flooring or concrete sub- flooring. T"lhe entire Texoak staff is highly enthusiastic about the new Texoak Parquet, as they feel it has infinite possibilities where something unusual in oak flooring is desired.

Backing the merchandising of Texoak Flooring is an outstanding national advertising campaign in the trade papers, plus a cooperative dealer campaign which includcs radio scripts, newspaper ads, display pieces and direct mail folders. The t:ntire flooring products of the company are handted through lumber dealers. No direct-to-job sales are made. Wholesalers are carefully selected to serve lumber dealers at each territory with the entire Texoak Flooring line.

New Lumber Concern In South Scn Francisco

Pleasants Lumber Co., owner of a sarvmill, located 25 miles north of Santa Cruz has established a distribution yard on Butler Road, South San Francisco, and is installing a remanufacturing plant there.

flhe new mill is an all-electric, all-steel, twin circular plant, which cuts 40,000 feet per day, 80 per cent redwood and 20 per cent fir.

W. F. Pleasants is the head of the concern. Roy White, experienced sawmill operator, is mill superintendent, and John Secrist is sawyer. The mill has been in operation two months. The mailing address at South San Francisco is P.O. Box 88. The telephone number is JUniper 8-607.