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Now, ofler three yeors of preparation by outstanding merchandising authorities, both inside and outside the Celotex organization, this business-building service is ready for the thousands of lumber dealers who want to do a better job of merchandising building materials !

Developed by o well-known orgonizction of top building material merchandising experts, with the cooperation of the Celotex Sales Promotion Stafi and retailers all over the country -this new Celotex Merchandising Service is designed to help increase business on all your merchandise lines, not just one or two. Lumber dealers who have had a preview say it's exactly what they have wanted for a long time !

Regulor ss clockwork, every quarter-the new lhese ore tlmely, practical ideas on every phase of your business. And they come to you complete andready to 7rse, needing only slight "tailoring" to fit your particular requirements!

Celotex Merchandising Service brings you a big "package" of tested ideas and plans for streamlining operations, stepping up sales and increasing profits!

Best of all, the new Celotex Merchandising Service-comprising four big "packages" of business-building ideas, plans and sales helps -is yours for atraction, of its actual cost. You'll find it one of the smartest inueshnents you ever made ! To examine the first Unit, mail coupon now! No obligation.