This Ne* Mexico Building Store is Model of Mod ern Merchandising Pfant

Nerv Xfe-rico is still a 1'orrthfrrl rnember of the Nation's farnily of states. It has <lrrly a comparatively srnall nrrrnber of retail lrrmber establishmerrts. But becanse of its r-outh. rnanr. of its plants are real nerv ancl up-to-clate in lroth phvsical aspect ancl operating policy.

Arnong the leadcrs in modern tnerchanclising is the J, C. Baldriclge Lumber Company, at Albucluerque, Nerv Mexico, one of the olcler business firrns of the State, headed by a prominent lumben.nan, who has been active in lumber affairs for a number of years. The business was founded half a century ago.

Last August, the company's plant r,vas rviped out by fire. Immediately, arrangements trrere made to continue service to their community from temporary quarters. And, at the same time, a rebuilding program lvas inaugurated. Sl"rortly after the first of this year an entirely new plant rvas completecl, an<l is nou' in operation.

It isa model from n'l,ich lumber merchants everyrvhere can take l)attern. For size. for arrangement, for variety of building materials. an<1 for generallv inviting appearance, it ranks rvith the foremost in the land. They are equipped to sell a can of paint or a complete home. Their new home has everything that a modern lumber ancl building store should stock and sell. And in the construction of their new plant tl-rey have used to advantage many of these materials, making the structure itself a displav of builcling materials.

Kenneth J. Baldriclge, lvidely knorvn rnanager, is justly pr.oud of the nerv plant, tr,vo viervs of n'hich are here shown. Any interested lumberman desiring ne.iv ideas in retail Iumber nrerchanclising can get tl.renr b1. vlsiting the Albuquerque establishment.

Correction

ht the March l issue, it stated George Burnett was connected with the Tulare Lumber Company. This was in error as Mr. Bnrnett is orvner of the Burnett Lumber Com1>any at Tulare.