U. S. Plywood Corporation Appointed Distributor

Insulite Products in San Francisco, Oakland and Fresno Territories

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Irrsulitc has ior ltalt\',\'eilrs s,lcl a hig-h tlrrlrlitv lilc ot'lrltrtl- boards manufactured by the Masonite Corporation. Insulite Insulating Wool, which it began selling last year, is available in blanket, batt and pouring wool forms. fnsulite's representative will assist in the promotion of its products, and will work in close collaboration with the U. S. Plywood organization.

U. S. Plywood Corporation, with its warehouses in San

John Patriquin manages the Fresno warehouse and L. A. Kennedy is salesman.

In making the announcement of the appointment of U. S. Plywood Corporation as Insulite distributor, Fred Smales, Western Division l\lanager of the U. S. plywood Corporation, Lbs Angeles, says: "We are very happy to be appointed distributor of the Insulite line of products in the San Francisco,

Francisco, Oakland and Fresno, and its skilled personnel ancl Oakland and Fresno territories. Our policy coincides with the warehouse facilities, insures the trade prompt and intelligent Insulite requirement that their distributors sell.at wholesale handling of all Insulite products. exclusively.

Don Braley is manager of the San Francisco warehouse, and the sales personnel includes Dick Zimmerman, Jack Kaefer,

"The Insulite products are of excellent quality and should Ben Cardinal and Bob yerkes. serve to complement our existing line of Weldwood plywood

Don Kesselring is manager of the Oakland warehouse. The and allied products." sales staff includes Jim Hilsabeck, Gordon Hughes and Doug In Southern California Insulite products are clistributed by Garneau' the Harbor Plywood Corporation of Southern California.

E. L. Bruce Co. Advertising Schedufe Jor 1951

A heavy schedule in seven popular consumer magazines is planned for E. L. Bruce Co.'s 1951 flooring advertising. Magazines chosen for the campaign include Better Homes and Gardens, American Home, House Beautiful, House & Garden, Small Homes Guide, popular Mechanics and The Saturday Evening Post.

Most of the schedule consists of two color and four color half pages; however one bleed page will appear in House Beautiful and a series of black and white ads is scheduled for The Saturday Evening Post.and Popular Mechanics. Ranch Plank, prefinished and unfinished strip, and prefinished and unfinished blocks are the products advertised.

Trade magazine advertising on flooring consists of a series of insertions: in The Magazine of Building, Architectural Record, Pgogressive Architecture, American Build_ er, American Lumberman, Practical Builder,Building Sup- ply News and Flooring Magazine. In addition 13 reg.ional magazines are being used to reach lumber dealers through- out the country.

Bruce floor care products are being advertised in a series of page and half page color ads in McCall's and Woman,s

Home Companion. Newspaper advertising consists of twocolor ads in the supplements, Parade and This Week, plus 525 line black and white ads in the markets not covered by the supplements. The newspaper schedule includes 77 newspapers in 66 cities.

Radio and television are also being used for sectional advertising of Bruce floor care products.

Floor products trade advertising will be full page, twocolor ads in Hardware Age, Hardware Retailer, Housewares Review, Chain Store Age and Super Market Merchandising.

Saturday Evening Post, Better lfomes and Gardens, and Holland's will carry the Terminix consumer advertising.

The flooring and Terminix campaigns were prepared by Greenhaw & Rush, Inc., Memphis. Christiansen Advertising Agency, Chicago, prepared the household products campaign.