It's "quality built" when you insulate with lohns-Manville SUP ER-F ELT"

ity.., provide maximum insulation... no "fluelike" spaces to create a fire hazard,. In the attic too, full thickness gives extra ptotection against summer heat, increases fuel savings in winter.

The figures under the above diagrams represent the total resistance to the passage of heat through frame walls insulated in three different ways. Note that the wall with Full-Thik Super-Felt has far more heat resistance than either of the others. This means greater fuel savings to your customers and more year-round comfort.

Installation costs are the same whether you install inadequate insulation or the best. You can easily cut SuperFelt Batts with an ordinary knife to fit snugly around cornefs, firestops, braces, windows, etc., resulting in a better and more efficient job.

An attractive plaque is available for display in your houses when insulated with J-N{ Super-Felt. tt helps identify vou as a quality builder. For details write: Johns-Manville, Box 29o, New York 16, N. Y.

that the situation is far less dangerous today than it was last June, and, if affairs turn out right after the first of the year, the industry nray be in definitely more healthy position than it has been in some time.

t< x< >:.

We have only had a mild slackening in the present DEMAND for lumber. There has been no decline in the NEED. Both at home and abroad the NEED for the things that lumber will build will not be supplied at any time in the foreseeable future. When the price of. things pass a certain point, demand declines. But need does not. A man who wants a home and can pay eight thousand dollars for one but cannot get what he wants for that amount, ceases, for the time being, to be a building prospect. His need continues, and some of these days he will be back in the demand category.

There are indicatior," ir, lu i,u., that there is not as much easy money in the country as there was a year ago,; and this naturally affects the lumber and building situation. But this is still an enormously prosperous country that is in the midst of a huge tide of prosperity, and with some modest adjustments all around there is no reason why our economy should not go on indefinitely on a prosperous basis for all good people. We WERE heading for dangerous inflation levels. In that respect our national economy undoubtedly shows improvement.

And, as I stated u.for.] ,ri. ".,Or,"rrtial sawmills of the nation are in better position than ever before to stand any modest let-down in the building situation. "f am not going to operate at a loss THIS time, if business gets slack," almost a countless number of mill men have said to me lately. But, of course, there are hundreds of Johnny-comelately mills of all sorts all over the country but particularly in the South and West, that will close by the score

Congrctulctions

Nlr. and N'[rs. Steve l'e<lrctt Jr. are the proud parents of a babr- girl, Vivian Sue, born in Ilecl Bluff, Calif., on I)ecenrber 9. Steve Jr. is in the sales department of the Stcrlirrg l-umber Co. at Red Bluff. He rvorked for the comp:rlry beiore elrtering the arnry in 19'11.

if the market should take a definite dip for any length of time. These would be casualties. A well known financial journal recently stated, and accurately, that "a little higher costs and a little lower lumber prices would close hundreds of sawmills."

And the average l"*b; ;;r is also in better shape financially than ever before. IIe, too, has been able to clear his financial decks, improve his properties, put his business on a more efficient operating basis, and build solid foundations against any ups and downs that may be in store. It is literally true that the lumber dealer is today in better position as a distributor of lumber and building materials than he ever was before. He has fewer outside elements working against him, he more completely and thoroughly is recognized as the building specialists of his town than ever before, and there are no fundamental clouds on his business horizon. His is a thoroughly useful, economical, honorable line of business, and is universally recognized as such. Those prophets of evil who now and then arise to declare that the lumber dealer is outmoded and doomed, rvere never farther wrong. He is sitting prettier than ever before in historv.

* *'*

While this is NOT an effort at prophesying, it seems from where this writer sits, that the lumber industry on this New Year's Day is in very, very fortunate and enviable position. It makes and distributes one of the world's greatest needs, and regardless of temporary rises and falls, its products can never again be really over-supplied. Demand will come and go. But the NEED for lumber will never again be completely met. There is no such prospective volume on top of this earth.

So, come on, 1949 r w"*,t ir,r. Lr.'.. golng to like you.

Our New Sqn Frcncisco Phone Number

The neu' telephone number at our Sar.r Francisco crffice, rvlrich has been moved to Room 332, Il2 Marl:et Street, San Francisco 11, is Yflkon 2-4797.

This oll-purpose southern hqrdwood con bring you q lot of profitqble business. But for top-quclity of foir prices . be sure the gum pfywood you feqture isWeldwood gum!

Don't overlook the profit possibilities of this lowest-priced hardwood plywood. And don't just because of the low price . . . forget how really ffne a good unselected gum panel can be.

By that, we don't mean you shouldrush out and buy gum indiscriminately. Because, during the past several years, a great deal of inferior gum plywood has found its wayto the market.

But we do want toiemind you that good grtm plywood is a reasonably-priced, fast-selling, high-profft item. And Weldusood gum panels are always the cream of the plywood crop.

Like other Weldwood hardwood plywood oak, mahogany, birch, walnut and many others

. . every gum panel is under constant care by Weldwood experts from forest to finished panel. Nlanufactured with the most modern methods and equipment . . . it must pass rigid inspection before it is allowed to carry the Weldrvood name.

Weldwood gum panels are versatile, too. Thev take stains readily to ffnish up as beautifullv simulated mahogany or walnut. And for painted surfaces, the panels are ideal because there's no grain raise.

So don't give gum the go-by. It's a beautiful wood, reasonably priced, and can bring you a Iot of business.