
7 minute read
New Fnodu@ts
Ond Selecled Soles Oids Lor Belter Markefing
Buy-Centennial Sellabration
Timed to coincide with the celebration of the Bicentennial year, U.S. Plywood has designated "An American Tradition" as the theme for their 1976 sales campaign. lt is wrapped up in the romance of the American legend recalling the enterprising spirit of the pioneer and the enduring role of wood in American life.
At early Fall dealer meetings throughout the country, the company introduced new product lines and a multi-faceted consumer program that stress the highly promotable theme.
Colorful in+tore merchandising aids, capitalizing on "An. American Tradition", highlight new Weldwood Centennial 2, a budget-priced, wood-toned print panel and new Colonial colors for Shenandoah, popular softwood panel with the distinctive adze-marks of hand-hewn timber.
WRITE: The Merchant Magazine, 4500 Camous Dr.. suite 476. Newport Beach. Ca. 92660.
Big, Beautiful Jugs
Three new picnic jugs in the 1976 Poloron line have been introduced at the National Hardware Show.
Restyled and redesigned, the new jugs feature an extra large opening that permits easy filling for beverages and food. even whole sandwiches and big pieces of fruit or pastry. The large opening also makes for easy cleaning, The closure is a ribbed screw cap that provides a firm gripping perimeter.
All three new jugs are available in three rich two-tone color combinations.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
L-P's Oro-Board Hardboard
Medium density Premium Oro-Bord hardboard is manufactured predomi nantly of pine wood fibers by Louisiana-Pacific. The smooth-twosides golden colored panels are produced 8' wide and continuous in length in thicknesses from l/10" through l14".ln addition to standard 4x8-foot panels, oversize and cut-tosize panels are available. Panel in photo is 8' high, 130'long. Shot was taken at L-P's Oroville, Ca. plant.
Premium Oro-Bord hardboard is a low-priced panel ideal for veneer face and backer sheets. core material for overlays, prints and laminates, as well as case backs, drawer bottoms and dust panels for the furniture industry.
Its surface avoids the usual problems of excessive moisture absorption, dust collecting tendencies and finishing difficulties usually associated with ordinary screen-backed hardboard pro' ducts. The pine wood fibers provide a warm "wood tone" to harmonize with other wood components when left natural. Light colored stains, paints or opaque finishes are easy to apply on the golden surface.
L-P Premium Oro-Bord meets or exceeds U. S. Dept. of Commerce Standards PS-58-73, Class 4, standard service board properties. For mobile home paneling as required for the State of California, Dept. of Housing and Community Development, OroBord panels conform to NFPA Fire Rating Interior Finish classification C and UBC Class III Fire Rating. Shear values are equivalent to imported tropical hardwood plywood panels and Oro-Bord also meets the FHA Technical Circular No. l2 for dry test racking strength.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach, Ca. 92660.
D-l-Y Plumbing Program
A new do-it-yourself plumbing program, aimed at building material dealers and home improvement centers, has been introduced by Artistic Brass, Los Angeles-based manufacturer of decorative plumbing fixtures and hardware.
The "Premier Showcase" line, Artistic Brass' first self-selling retail program, i.s available in six styles and four special finishes, all packaged to sell in specially designed consumer-oriented packages.
The decorative sets come comPlete and ready to install with aerator, drain assembly, all installation hardware, and step-by*tep installation instructions.
TRUCK and RAIL DELIVERY
SPRUCE CEDAR
Overhang Shakes. Shingles
Decking Facia Lumber, Fencing Palings. Hip & Ridge
Shims
I I go*d, I Dimension I Overhang I I I ff | 833 DovER DRlvE, sulrE 23 | I I.IEWPORT BEACH, CALIFORNIA 92660 I f'f
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Garbide Coating Process
Carbi Industries has expanded its carbide coating process service to regular circular saw blades.
Known as Carbi Wear Coating, the coating is a unique proprietary process. It is claimed that the firm is the only one to develop it. It can be applied to either inside or outside surfaces of any type of steel.
The firm has been applying it verY successfully to many high wear surfaces, including component parts, dies, draw punches, collets, etc. It recently expanded its application of it to regular circular saw blades after shop testing it on them proved its advantages to them in cutting any kind of wood, plastic, laminate and other sensitive materials.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Weatherstrip Display
A first-of-its-kind dealer promotion that helps the dealer, the consumer and national energy conservation, has been announced by Pemko.
It boosts dealer sales by showing consumers how to reduce their heating/ cooling bills up to 25% using certain of the new generation of do-it-yourself weatherstrips and thresholds. And it ionserves energy in like amounts.
The dealer places only one order. He gets a complete, "no dogs" filled rack and simple guidebooks showing the customer what to buy and how to install it.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
It's A Gorker
Cork patterns mark Corkblock, a new prefinished plywood paneling from Georgia-Pacific Corp.
Corkblock has the granular, porous look of real cork that has been assembled to create an economical wall collage.
Available n 5132" or l/4" thicknesses with 7'and 8' length increments, the panels come in three decorator colortones to complement any room.
A factory applied topcoat finish protects its embossed and printed surface.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.
Cabinets Mark 100th Year
A new line of rich pecan-tone kitchen cabinets by Long-Bell called "Anniversary" marks 100 years of Long-Bell products.

The new design features traditional quality at a middle-of-the-line-price.
Modern simplicity with a hint of the old world gives the design wide appeal.
Easily adaptable to any space and decor, they are available in more than 70 modular sizes from 12" to 42".
Units come completely assembled and prefinished, for simple and fast installation. Anniversary features a handwiped stain with a protective alkyd urea top coat for durability and low maintenance.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
Lightweight But Tough
Skil Corporation's new model 708 is the fastest drilling roto hammer the company has produced in the lightweight hammer class.
It rotates at 550 r.p.m., and delivers 2750 blows per minute. It offers 3-way action: hammer and rotating action; hammer without rotating action; drill without hammering action, for versatility.
The tool will take percussion carbide bits from 3116" to 7/8" and is designed primarily for hammer drilling in concrete and masonry, for drop- in anchors, and can be used for chip- ping, chiseling, scaling and tuckpointrng.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
Spanish Design Locksets
The Harloc Products C9rp. has attempted to capture the true spirit of Spanish doorways,with a design called Dorado. It is available in series 1000 entry door handle locksets and series I 100 entry door security locksets. Both series feature rugged steel and brass working parts with decorative exterior trim in solid cast brass or bronze. They include Harloc's rugged cylinder deadbolts for maximum security; ideal for replacement as well as new doors.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
Adhesive Merchandigers
Contech Inc., Consumer Products
Division, has announced two new merchandising displays for the company's "The Fastener" and "PL-200" line of adhesive products.
The new merchandising displays were developed to visually show "glueit-yourselfers" how easy it is to use the company's line of adhesive products.
"The Fastener" display header is designed to merchandise the company's two new adhesive products. Other display parts included with each header allows further personalization to suit the store's individual Fastener adhesive product requirements.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
Bel-Air Jaloueie Units
Easy installation and complete weatherproofing are featured in the airtight Bel-Air Jalousie door insert units.
This unit meets the current demand for a flush profile with no unsightly and easily abused protrusions. No door blocking is required and is quickly installed.
It will accept both 3/16" ot 7132" glass and a wide range of sizes are available for all door insert requirements.
WRITE: The Merchant Magazine, 4500 Ca_mpus Dr., suite 476, Newport Beach, Ca. 92660.
Harbor Gray
Z-Brick has added a fourth color to its Country Rustic line of decorative brick. Harbor Gray is a cool gray with subtle accents of light gray tones. With the irregular shape and texture of handmade brick, it is ideally suited for both period and contemporary interiors.
Like all Z-Brick styles, it is installed in four easy steps with Z-Ment adhesive mortar. It is completely fireproof for use around fiieplaces and Franklin stoves; is weatherproof, and is suitable for both exterior and interior application.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.
No-Paint Sidings
Forest Fiber Products' Roughsawn exterior sidings are now available primed or in a choice of five colors for fast, "no-paint" installation.
New colors include two unique duotone finishes.
Roughsawn siding is a hardboard siding made from prime, long-fiber Douglas fir which is said to be harder than natural wood. It won't split, crack, or curl. Panels are of uniform length, quality and appearance for fast, easy installation.
Roughsawn siding is available in both lap and panel. The texture so closely resembles roughsawn cedar, the manufacturer says, that it is virtually impossible to tell the difference without a very close inspection. The product has the desired appearance of cedar without the disadvantages of high cost, sappy knots, pitch pockets, or other defects.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.
Try a Storage Wall
Long-Bell, makers of modular cabinets and vanities, suggests that storage walls can be built into recessed areas, used as room dividers or installed against the wall in the more conventional manner.
Storage walls can be efficient organizers in any room and are especially useful in family rooms, dressing rooms, baths and utility rooms. Because of their modular construction and wide range of more than 100 sizes from 9" up, the cabinets will fit any room or any wall.
In addition to being functional, a storage wall of attractive cabinets can enhance the decor of any home. Matching cabinets can be installed in the same room or throughout the house for a striking design continuity.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Tho tcrchant tegezlno Glass Ceiling Panels
Certain-teed Products has added four new styles to its line of fiberglass ceiling panels.
Designed for installation with traditional or contemporary decor, the new "Marquis" style fiberglass ceiling panels offer a random, flowing texture and have sound absorption and light reflection rates of 75%. Standard thickness is l" and flame resistance is Class A Incombustible Class 25. Standard size is 2' x 4'.
Ideally suited for the do-it-yourself market, the four new styles provide consumers with a wide choice of patterns for any decor as well as acoustical efficiency, permanent beauty, and ease of handling.
WRITE: The Merchant Magazine, 4-500 Campus Dr., suite 476, Newport Beach. Ca. 92660.
Razor Blade Scraper
A razor blade with a single edge in a handy holder can be used for trimming, cutting, scraping, splicing, in home or shop. The blister package contains scraper and 5 single edge blades. Packed I doz. in box:24 dozen in master carton.
WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.