Redwood

FIRST W0MAN to win the 2S-year-old Contest of the Year competition among salesmen in the Palmer G. Lewis Co., lnc. and Alaska Divisions, Linda Soderlind (righl) received her trophy from Jim Bender, sales exec. for the Auburn, Wa., distributor. Contest suppliers recognized were (left to right) Roy Manion, sales mgr., hardboard div., Canadian Forest Products Ltd. ; Dick Wegner, sales mgr., Trimac Panel Co.; Dugan Baker, Schooner Sales, with Craig Herrity, PGL corporate buyer and program mc.

Buyer's Not Lonely On Hold

When customers calling Simpson Building Supply's Distribution Center in Kirkland, Wa., are put on "hold" they don't hear the usual dead silence or background music. Instead they listen to a taped message about products, events and special promotions.

"When the system was installed, the first customer to be put on hold bought enough of one item men- tioned on the tape to pay for the whole system," said manager Bill Daniels, who originated the idea. lf we don't stock it, we can make it here in our new remanufacturing plant, the newest, most modern plant on the west coast. un ure wesr coasr.

Once a week at a sales meeting items to be mentioned on the tape are identified. Then a script is written and the message is recorded. To operate the system the receptionist merely turns it on in the morning and off at night. The three minute endless loop tape assures that no one will hear a repeated message.

CONSISTEIIT sales effort is recognized by Simpson Timber Co. in presenting Million Foot Club awards. (lett to righl) Dave Town, Simpson redwood sales supervisor, presents trophy to Dean Hess, Boise Cascade panel products mgr.; Terry Grantz, Boise Cascade buyer, and Leroy Custer, BC mgr., commodity procuremenl, Portland, 0r. Claudia Jennings, redwood sales mgr.; Charley Jennings, owner, bolh C.J. Redwood, Escondido, Ca., accept award from Town. Larry Diehl, owner, and Matt Larsen, redwood lumber buyer, Diehl Lumber Co., Sall Lake City, Ut., with their plaque.

We specialize in: o Redwood lumber products and hard-to-get items.

. 48 hour service on truck and trailer loads of custom milling.

For your inquiries call: <b-:---

Personals

Russ Brrnes has joined the sales staff at Hampton Industrial Forest Products, Portland, Or., according to Denny Miller, gen. mgr.

Bob Babicky, Palmer G. Lewis Co.'s Ponderosa div., Sacramento, Ca., has retired after over 25 years in the building material distribution business.

Rom Barnes, Sagebrush Sales Co., Albuquerque, N.M,, has been on a sales trip to Ca. and to visit their Colorado mills.

Detty Janeway has joined the trading staff of Hirt & Wood Lumber Co., Inc., Eugene, Or., according to Jim Donahue.

J.E. Peede has been promoted to marketing mgr. at Armstrong World Industries, Lancaster, Pa. C.F. Xopp, Jr. is now sales mgr. for the West.

John G. Lec has been named staff v.p. and gen. sales mgr. of the Manville Building Materials marketing div., Denver, Co.

Burton G. MtcArthur Jr. is now v.p., planning, for building products at Champion International Corp.; Jack Armstrong has been named v.p., sales and distribution.

Frank Cordova is the new moulding sales mgr. at Duke City Lumber Co., Albuquerque, N.M.,, succeeding George Richards who has retired after 27 years. John Mares is now a buyer for the wholesale dept.

Bob Edwards is now mgr. at Moore Lumber and Hardware, Bailey, Co.

Patricia Updegraff is new in the contract hardware div. at Baldridge Lumber Co., Albuquerque, N.M.

Clint Bower, Mariners Forest Products, is the new pres. of the Los Angeles Hardwood Lumberman's Club; Dave Walther, Simmons Hardwood, lst v.p.; Rob Kincaid, American Hardwood, sec.-treas.; Vince Cortese, MacBeath Hardwood, sgt. at arms; Craig Kincaid, Robert S. Osgood, Inc., program chairman; Larry Knox, Liberty Hardwoods, social chairman; Pete Bower, Mariners Forest Products, membership chairman; Kenneth W. Tinckler, Stahl Hardwood, scribe.

Dennis Heet, Heet Brothers, Baldwin Park, Ca., reports the blue marlin fishing the best since the 1930s at Rancho Buena Vista, Baja California, Mexico.

Gordon Roby is new to sales at Stockton Wholesale Lumber Co., Stockton, Ca., according to John Diederich.

James Loomis is the new pres. at Acme General Corp.'s building products div., San Dimas, Ca.

John Eklund has retired from Boise Cascade after 25 years, joining BC, Portland, Or., through the Herbert A. Templeton Lumber Co. Merle C. "Bud" Filler is now lumber sales mgr., according to Rex E. Panons, mgr., lumber and plywood sales, Portland.

Dick Davis, Bill lrmscher and John Rickard are new traders at Contact Lumber Co., Portland, Or. Dave Rinne is new in the traffic dept.

Jim Heneghan, founder and pres. ofPacific Forest Products, Seattle, Wa., is retiring and closing the company after 36 years.

Joe Bowman. Bowman Lumber Sales, Cloverdale, Ca., is recovering from an operation for a ruptured appendix.

Ted Gilbert, Product Sales Co., Orange, Ca., and his wife, Rosemary, recently returned from a fishing trip to Punta Pescadero, Baja California, Mexico.

Kevin Meier is the new assistant mgr. at Anderson Lumber, Price, Ut.

Bob Eastvold is the new mgr. at O'Malley's Paradise Valley, Az., unit. Dick Wood has been promoted to co-store mgr. alongside John Rispoli at Mesa, Az., working for Don Hossack, unit mgr. Steve Schell has been promoted to store mgr. at the Glendale, Az., unit. Norman Benson has joined O'Malley's retail div. as co-store mgr. with Terry Powell, working for Duncan Hossack. Jimmy O'Malley is the new co-store mgr. with Roy Corydl, working for Verdun Parker at the East Indian School Rd., unit, Phoenix. Dawnette Stapley is the new asst. mgr. at the Sun City store, working for l)on Phill. Manha Dayton has transferred to the Tucson industrial yard as asst. mgr., to Jack Sombrio. John Oakley and Sandy Smith have been promoted to co-asst. mgrs. at the Bell Rd. store, working for Dan Lasure, according to Paul Conley.

Pat Hunter, Waldron Forest Products, Sacramento, Ca., is back from a business trip to Hawaii. El Louise Waldron has been on a mill trip to Or. and Wa.

Herb Winward has been named business v.p., building materials distribution, for Weyerhaeuser Co., Tacoma, Wa.

Tom Bonner of the Carmichael, Ca., office of California Sugar and Western Pine Agency, San Mateo, Ca., recently returned from a Puerto Vallarta, Mexico, vacation.

Jeff Taylor, Kerr-Pacific International, Portland, Or., is back from a sales trip to Phoenix, Az., and Houston, Tx.

Len Viale is the new marketing mgr. at Redwood Empire, Morgan Hill, Ca.; Lee LaFleur is new to sales; Randy Fulks has been promoted to sales rep; Ruben Valenzuela is the new dispatcher and yard foreman, all according to Dan Naughton, sales mgr.

The Merchanl Magazlne

Robert H. Bcber has been elected exec. v.p. and a director of GAF Corp., according to Dr. Jesse Werner, chairman and c.e.o.

Tom Carr is representing the lumber sales div. of Abitibi-Price Inc., Toronto, in the West.

Bruce Bergquist and Larry Zitelli are new sales reps at Chandler Corp., Boise, Idaho.

Gary Yeltri is new to sales at Publishers Forest Products, Lake Oswego, Or., according to Dave Miller, mgr.-lumber sales.

Chet Alvord has joined marketing at the Idaho Timber Co., Boise, Id., according to Larry Willims, pres.

Jack Clifford has been named staff v.p. and gen. merchandising mgr. for Manville Roofing Systems Div., Denver, Co. Ray L. Corbin has been promoted to the newly created position of mgr., modified bitumens; Roger H. Bcngtson, v.p. and gen. mgr.; Theodore W. Michelsen, mgr., marketing engineering services.

George Otto has retired from Reliable Wholesale Lurnber Co., Huntington Beach, Ca. He has been in the lumber business for more than 40 years.

Dwight Curran, DMK-Pacific, is back in Fremont, Ca., Hq., after an Oregon mill trip.

Ray Troyer has transferred from the Portland, Or., office of Union Pacific to L.A. where he is the new director of public relations, succeeding John Forbes. Les Wolf is also new in the dept.

Jerry Jones is now in sales with North Bay Forest Products, Santa Rosa, Ca., according to Ron Lewman.

Bob Newland is new in sales at Maywood-Anderson Forest Products, Eugene, Or.

John C. Busch has been named market mgr. of single-ply roofing systems for the Manville Roofing Systems Div., Denver, Co.

Ralph Hecathorn, Canoga Park Redwood, Canoga Park, Ca., and his wife, Marjorie, have returned from a 7 weeks vacation including Tahiti, Australia, New Zealand and the Fiji Islands.

Charlotte Hoey and Tom Borneman are new inside salespersons at Rolando Lumber Co., San Leandro, Ca., according to Helen D. (hborne, office mgr'

Don Tucker has been promoted to v.p./ sales and marketing at Pemko, Ventura, Ca. , according to Paul Kops Jr., pres.

Bill Stiffler, Boise Cascade Wholesale Building Materials, Spokane, Wa., has retired after 43 years.

(Please turn to page 62)