MARKET YOURSELF
APRIL EDWARDS
Marketing Support for Your Deck Building Business
I
N THE CRAFT of deck building, where your unique design vision sets you apart, navigating the world of marketing might seem like navigating uncharted waters. Yet, understanding how to effectively market your business is crucial, not just for attracting new clients but for showcasing your unique projects and craftsmanship. The question isn’t just about whether to market, but how best to approach it to complement your work and connect with your audience. Let’s delve into three distinct marketing strategies: diving into the task yourself; teaming up with friends, family, or freelancers, or collaborating with a professional marketing agency. DIVING INTO DIY MARKETING Understanding the DIY Approach • Learning Curve: Embarking on DIY marketing means you’re at the helm, steering all aspects of your campaign. It involves understanding digital platforms, crafting your brand’s message, and engaging with your audience. It’s a journey of continuous learning, where each insight about your audience adds a layer to your marketing strategy. • Creativity Unleashed: Your decks are a testament to your creativity, and DIY marketing allows you to infuse your brand’s messaging with the same inventiveness. It’s your vision, your voice, and your unique angle in showcasing your work. • Time and Resources: Consider the time investment required. Will dedicating hours to marketing detract from the time spent on your craft? It’s essential to balance your commitment to ensure one doesn’t overshadow the other and the areas of your business that need you or your team the most. LEVERAGING YOUR PERSONAL NETWORK Enlisting Help Close to Home • Mixing Skills: Drawing on the talents of friends, family, or freelancers introduces a range of skills to your marketing
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efforts. Whether it’s a cousin who’s a whiz on social media or a freelancer with a knack for stunning visuals, each contributes a piece to the puzzle. • The Coordination Dance: Managing contributions from various individuals requires coordination. It’s about harmonizing different beats to create a cohesive marketing melody. Keep in mind, the variability in commitment and quality could affect the consistency of your message. Consider yourself a marketing project manager. • Budget-Friendly Solutions: This path often offers a cost-effective approach to marketing. However, it’s crucial to ensure the value of these contributions doesn’t compromise the professionalism and polish of your brand. COLLABORATING WITH A MARKETING AGENCY Partnering for Professional Expertise • Comprehensive Strategy: Agencies bring a wealth of knowledge, offering a bird’s eye view of your marketing needs. They craft strategies that not only present your work in the best light, but also ensure it reaches the right audience.