A Contractor’s
Edge
BY SARA GRAVES
CONTRACTOR PROGRAMS OFFERED by leading decking and railing brands highlight their commitment to empowering contractors, providing comprehensive support, and enhancing business growth. These programs offer financial incentives, marketing support, training, and exclusive benefits, creating robust partnerships between manufacturers and contractors.
Financial Incentives and Rewards The Armadillo Premier Builder Program (pro.avon plastics.com/join) offers a 5% quarterly cash rebate on decking, fasteners and lattice from Avon Plastics, ensuring enhanced profitability for builders. Doug DeLuca, VP of sales and marketing at Armadillo, states, “Armadillo’s Premier Builder Program is designed to reward builders who choose Armadillo decking. We take pride in offering straightforward benefits with cash rebates and tailored support to drive your business forward.” Newly enrolled builders receive several perks, including an impressive 8% rebate on their first submission. Contractors attain Premier Builder status after accumulating $20,000 in Armadillo receipts. YellaSource (yellasource.com) is another program
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that offers builders direct incentives when they sign up. Offered by Great Southern Wood Preserving, the program enables builders to earn 1.5% rewards on every purchase. As a YellaSource member, builders start receiving Yellabucks credits when they submit receipts of qualifying products from an authorized YellaWood dealer. Builders can also work with a personal YellaSource representative to redeem points based on their business needs. Similarly, the Westbury Pro Rewards program (westburyprorewards.com) by Digger Specialties provides quarterly cash rewards and additional bonuses for top performers. Chris H. Beyer, director of Public Relations/Channel Marketing at DSI, emphasizes that Westbury Pro Rewards provide several benefits to deck builders who purchase and install Westbury Aluminum Railing products including having “a direct link to the company that produces the product they choose to install. As a result, they can receive product training, marketing support and ongoing information about new products and services.” Additional benefits include being listed on the DSI/ Westbury website as an approved installer, which can result in more job leads. Deck builders and contractors