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"For ECV, manufacturers can use service logo for marketing materials and packaging," Nelson said. "We will reserve use of a certification mark on products for SPCP."

Serious Materials' EcoRock drywall, which will debut later this summer, became the first product to pass the ECV program.

out its Green Good Housekeeping Seal program. -

-"As iusiainabre prod.u.crs become more available, third-

National Association of Home Builders Association Research Center introduced its Green Approved program. And in the coming months, Good Housekeeping Research Institute rolls party validation of claims by credible organizations will be crucial Chris Nelson, director of global comto eliminating exaggerated green mar- mercial development. "We provide keting claims," said ULE president credibility and a high level of transSteve Wenc. parency. You can believe that when a manufacturer says [its product] is it."

The next products slated to be tested by ULE include wind turbines, dishwashers and televisions. although Nelson is confident more construction materials will be analyzed due to "UL's rich heritage in building products. We're not limiting ourselves."

NAHB's program confirms that approved products are eligible for earning points under the National Green Buildine

ULE's initial service, Environmental Claims Validation (ECV), "looks at what the manufacturer says about its product and provides thirdparty validation of those claims," said

In time, ULE will launch a second service, a Sustainable Products Certification Program (SPCP), confirming that products adhere to pre-setrather than manufacturer-set- standards.