EXPO PREUIEW

Whether or nol you're exhibiting ot the show, Expo Preview c0n show off your products to the thousonds of buyers ond decision-mokers ot the Notionol Building Products Expo.

Q The Only Publication Devoted Exctusivety To The Expo

While other magazines focus on the Expo's gargantuan sister show, the National Hardware Show, EXPO PREVIEW is devoted exclusivelylo the National Building Products Expo. Now that the Expo shares Mc0ormick Place with the Hardware Show, it's more important than ever to stand out among the thousands of exhibitors.

Q23o/o-59o/o SAVINGS

Allad rates in EXP0 PREVIEW have been discounted tron23% to 59% oll the combined, aheady-low rates in The Merchant Magazine and Building Products Digest, resulting in savings lrom $840 to $1380 for a single insertion!

O FREE FUIL-COLOR NEW PRODUCT STORY

When your ad runs in EXPO PBEVIEW, you will receive a free 4-color new product story! Just send a color photograph, a description of the product you want featured and we'll do the rest, absolutely ftee, exclusively for EXPO PREVIEW advertisers.

D Reach Current And Prospective Customers

EXPO PREVIEW appears in the August pre-show issues of both The Merchant Magazine and Building Products Digest, reaching 17,000 independent and chain retailers and wholesalers of lumber and building products. Catch their attention before they anive at the hectic Expo. Allin fullcolorl

D NATIONAT CIRCUTATION OF OVER 2O.OOO

ln addition to the 17,000 pre-show copies, an added 3,000 copies of EXPO PREVIEW will be distributed at the show to buyers from across the country. At no extra cost to you.

The only publication devoted excluslvely to the

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