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Plus Alaska and Hawaii

lf you sell into the West, or any part of it, we can help you get across your message.

The Merchant Magazine covers all 13 Western states. Founded in 1922, it has been the listened to voice of the industry in the West for seven decades. Our longevity proves we can get an advertiser's message to the important trade factors better than anyother medium. And atthe right price.

Our paid circulation is over 4,000: a remarkable vote of confidence as these industry influentials also receive at least four or five free magazines monthly. The Merchant's paid circulation tells you clearly which magazine Westerners read.

The Merchant's unique blend of news, mer- chandising and marketing information, salted with personal news and notes and seasoned to the Westerners'taste reaches an audience of home centers, home improvement centers and lumber dealers as well as the wholesalers, distributors and jobbers that back them up. The Merchant, incidentally, is the sister publication of Building Products Digest.

You can count on reaching the market in the West through The Merchant Magazine. Calltoday, you'll be glad you did.